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Young enterprise’s goal of bringing world leading brands to VN

Lien Phong's efforts to expand its cooperation with foreign partners to bring world famous baby and healthcare brands to Vietnam has been repaid.

Being formerly just a distributor of milk from Australia to Vietnam, after 2 years, Lien Phong has expanded its cooperation with many partners in Europe, America, and Asia to become the exclusive distributor of a series of baby-mother & healthcare brands such as Blackmores, a2 Milk, Only Organic, Ella's Kitchen, Australian Dairies, etc. 

 Lien Phong's partner representatives at Vietbaby Fair Mother & Baby Exhibition 2022

On that journey, Lien Phong has proven its prestige and ability with both domestic and foreign partners. For foreign partners, the company is reliable and professional in the import and distribution process. For domestic partners, it has proven the capacity for international cooperation as well as for ensuring product quality and consumer interests. Lien Phong, therefore, has signed contracts to distribute products with large mother & baby stores such as Concung, Bibomart, or supermarket chains like Aeon Mall, Annam Gourmet, etc.

 Products distributed by Lien Phong on shelves of Bibomart - Mother&baby supermarket chain

Like other businesses, Lien Phong has been heavily affected by the Covid-19 epidemic. During the pandemic, the company’s import and distribution process was interrupted, its revenue dropped and it was unable to provide products to consumers in a timely manner. 

Another problem comes from the fever for “hand goods” that has boomed in Vietnam for a long time. Many mothers choose to buy “hand goods” online, which are confirmed to be "authentic,” and forget that there are companies which are ready to ensure quality, commit to prestige and protect the interests of customers like Lien Phong.

However, with its capabilities and values ​​in the market, those difficulties are just challenges that make the firm stronger. Believing in the quality of the brands that it has the exclusive right to import and distribute, placing products on shelves at affordable prices as well as an extremely transparent consumer protection policy, Lien Phong is proving its position in the FMCG market, and moving forward with the goal of becoming a manufacturer and exporter of "made in Vietnam" fast-moving consumer goods.



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