The event co-launched by the Vietnam Central Women’s Union and the Ministry of Culture, Sports and Tourism aims to celebrate the 90th anniversary of the union’s establishment and 110th anniversary of International Women’s Day (March 8).

This is an activity to honour the beauty and value of áo dài in social life, raise individual awareness, and arouse people's pride and responsibility in preserving and promoting the precious traditional costumes regarded as a national cultural heritage, according to the organisers.

Logo of the event “Áo dài - Di sản văn hóa Vietnam” (Áo dài-Vietnamese Cutural Heritage). — Photo phunuvietnam.vn

Women's unions in localities, particularly those members who are officials, civil servants and businesswomen are encouraged to wear áo dài throughout the week.

They are holding many cultural activities related to áo dài, such as a photo contest on Facebook, beauty contests and fashion shows for áo dài.

Experts said that in the country’s cultural and art history, áo dài is not only a great work of art adding to the national beauty but also a symbol of the identity and spirit of Vietnam. It conveys hidden meanings about "proper behaviour" of ancestors.

The traditional dresses are suitable for all ages. It has become the standard costume on formal occasions or national holidays, weddings, New Year festival, graduation day or in important competitions.

Áo dài has also become a symbol of beauty for women, regardless of their education and social status thus it has made a great contribution to promoting the image of Vietnamese women around the world. — VNS

Exhibition to honour the beauty of traditional Ao Dai in Hanoi

A total of 46 artworks, including 30 paintings, 10 photographs, and six outfits are currently on display at an Ao Dai, a Vietnamese traditional long dress, exhibition being held at 40 Nguyen Du street in Hanoi.

Ao Dai exhibition at Vietnamese Women’s Museum

A special exhibition featuring Ao Dai (traditional long dress) is taking place at the Vietnamese Women’s Museum in Hanoi.

Hue waives entrance fees for women in ao dai on Vietnamese Women's Day

Women will be able to enjoy free entry to tourist sites in Hue City if they wear ao dai traditional long dress.