VietNamNet Bridge - Three years ago, a 4K 42-inch TV cost VND300 million, but now sells for VND12 million.


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4K TVs expected to be more popular in near future

There are many choices of Ultra HD TVs for a budget of less than VND15 million. LG 42UB700T is the cheapest – VND11.9 million for a 42 inch TV set. A 49 inch TV costs VND1.5 million for an LG 49UF670T model.

For VND13 million, Samsung’s 40 inch UA40JU6000 had smart features.

Consumers now have more choices than last year, when the only model – LG’s 40 inch 40UB800T – sold for about VND14 million.

First 4K TV appeared in Vietnam in 2012 as a luxury product which cost about VND300 million. The products targeted a small group of consumers, while the majority of people still chose LED TV.

An analyst commented that 4K TV has become ‘surprisingly’ cheap. It is getting more and more popular, becoming the rival to Full HD TV. 

With the budget of VND17 million, one can buy Sony’s KD-43X8300C model with 43 inch screen, LG 49UF640T 49 inch, and TCL’s L55S4700 with 55 inch screen. 

Three years ago, a 4K 42-inch TV cost VND300 million, but now sells for VND12 million.
At the same price level, Samsung UA48J5520 has a 48 inch screen and full HD.

The analyst said that the domestic 4K TV market is busier than ever with Samsung launching nearly 10 new models in 2015 alone. Samsung 4K TVs are available in different market segments, allowing consumers with different income levels to access its products.

Meanwhile, LG is believed to be the pioneer in ‘popularizing’ the high resolution TV line, making it cheaper, and therefore, affordable. Sony, known for its high-end products, has also jumped into the low-cost product market segment. Philips has returned to the Vietnamese market, while TCL has applied a series of measures to boost sales.

The owner of a home appliance distribution chain in Hanoi noted that the 4K TV price decrease was inevitable athough he was surprised that the priced dropped so sharply. TV manufacturers, when first launching 4K TVs into the market, committed to cut production costs and diversify products. 

He noted that at first, 4K TV models were all large with screens of no smaller than 60 inches. However, a 40 inch TV now is the the largest.

According to IHS, 4K TVs will account for 17 percent of TV sales worldwide in 2015.

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