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The move marks one of the company's largest price adjustments in recent years.

The newly introduced MacBook Neo, positioned as Apple's affordable laptop, now starts at USD699, up from USD599.

The biggest increase applies to the M3 Ultra-powered Mac Studio, whose price has jumped from USD3,999 to USD5,299, an increase of USD1,300.

The price hike extends across nearly Apple's entire hardware portfolio.

The 14-inch MacBook Pro now starts at USD1,999 instead of USD1,699, while the 16-inch model has increased from USD2,499 to USD2,999.

The MacBook Air, Apple's best-selling laptop, now starts at USD1,299, up USD200 from USD1,099.

In the iPad lineup, the standard iPad has risen from USD349 to USD449, while the iPad Air now starts at USD749 instead of USD599.

The iPad mini now costs USD599, up from USD499. The 11-inch and 13-inch iPad Pro models have increased to USD1,199 and USD1,499, respectively.

The iMac now starts at USD1,499, while the Mac Studio powered by the M4 Max chip has increased from USD1,999 to USD2,499.

Apple has also raised prices for HomePod, HomePod mini, Apple TV and the Vision Pro headset, which now costs USD3,699 instead of USD3,499.

The only major exception is the iPhone lineup, whose prices remain unchanged, at least for now.

Before announcing the increases, Apple CEO Tim Cook said in a mid-June interview that the company had spent a long time absorbing higher supply chain costs to shield consumers from price increases. He said the situation had become "no longer sustainable."

The primary driver behind the latest price hikes is the rapid expansion of the artificial intelligence industry.

Over the past several years, AI companies have invested tens of billions of dollars in building massive data centers to train and operate AI models.

These facilities require enormous quantities of RAM and SSDs, driving demand to unprecedented levels.

Leading memory manufacturers, including Samsung Electronics, SK Hynix and Micron Technology, are struggling to keep pace with surging demand.

Industry analysts say this is the strongest and most sustained wave of memory demand since the cloud computing boom.

Apple is not alone in raising prices. In recent months, Microsoft has increased prices for Surface devices in several markets, while Xbox Series S and Series X consoles have become more expensive.

The gaming industry has also seen price increases for Nintendo Switch and PlayStation 5 consoles.

Framework modular computers, Meta Quest 3 headsets and Raspberry Pi 5 mini computers have also become more expensive as component costs continue to climb.

Hai Phong