Zabivaka mascots are on display at many shops with a price of VND150,000-VND350,000, depending on the size, while a key chain costs from VND30,000-VND150,000.

The owner of a sport clothing shop says the number of customers buying Spanish and German kits has increased significantly in the run up to the World Cup.

National team kits for kids are one of the most-wanted items with an attractive price of VND125,000-VND150,000.

Caxirola is a Brazilian percussion instrument costing VND50,000.

Fans can easily order food and drinks through delivery services at 24/7 online food stores for watching the night time football matches. 

Delicious foods are introduced on the sellers’ facebook pages.

Businesses offering TVs and projectors for rent have been popping up everywhere before the opening match in Russia.