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Update news beverage market
The nation ranks second in Southeast Asia and third in Asia in terms of consumption of alcoholic beverages such as beer and wine, the Ministry of Information and Communications said in a recent conference.
VietNamNet Bridge – The beverage market has seen significant upheavals recently as big players like Number 1 Group and Suntory PepsiCo face scandals over their production quality.
Some local newspapers recently quoted the Vietnam Beverage Association as saying that in 2015 Vietnam’s beer output reached 3.4 billion liters, an increase of 40.72% compared with 2010 and alcohol output (industrial production) of 70 million liters.
The domestic beverage market has seen fierce competition as nearly half the market share last year belonged to foreign firms.
VietNamNet Bridge – There will be stiff competition between domestic and foreign beverage firms as Viet Nam integrates further into the world beverage market, with tremendous potential for development,
VietNamNet Bridge – Masan is just a “rookie” in the beverage market, but it is a name big enough for the experienced warriors to look out for.