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Update news Black Friday
An e-commerce week will be held from November 28 to December 4 while Vietnam Online Shopping Day - Online Friday 2022 is scheduled to last from December 2-4, according to the Ministry of Industry and Trade (MoIT).
Many shopping centres and stores in Hanoi and HCM City are offering discounts of up to 99 percent around the Black Friday shopping event which falls on the national Vietnam Grand Sale 2022 promotion month.
Advertising banners with discounts from 50-70% are hung in front of doors but the number of customers visiting fashion stores in Hanoi was very modest during the biggest sale campaign of the year.
Many retailers say that consumers ate indifferent to sale promotion programs for Black Friday 2021, the biggest sale campaign of the year.
The shopping festival Black Friday was kicked off on November 19 in Ho Chi Minh City.
E-commerce platforms have launched sale promotion programs for Single’s Day November 11, the biggest shopping event of the year, promising big sales on millions of items.
Around the world, Black Friday this year may be very dim because of Covid-19 pandemic. But in Vietnam, people are enjoying the safety of a "new normal", squeezing together to buy discounted goods at shopping malls.
Black Friday, Singles Day and Christmas are the time for e-commerce platforms to make big money.
During the Black Friday 2019 shopping season, Hanoi remained muted while Ho Chi Minh City shoppers were out in numbers.
Black Friday, the biggest retail promotion of the year, is ubiquitous in HCM City with most shopping centres and stores offering discounts of up to 90 per cent.
As fashion stores across Hanoi prepare for the upcoming Black Friday sales, there is growing concern among sellers that consumers seem to lack enthusiasm for the promotional schemes on offer.
Store across the nation are to offer massive sales between November 23-30 in an attempt to replicate the famous Black Friday sales in the United States, with crowds in Hanoi rushing to fashion stores in order to pick up a bargain.
Traditional UK Boxing Day sales will suffer owing to spending on Black Friday and the squeeze on incomes, a survey suggests.
A whopping £1.4bn was spent on online sales in the UK on Black Friday - up some 11.7% on last year, according to online retailers trade body IMRG.
US stocks rallied a day after the Thanksgiving holiday, buoyed by retailers as consumers shopped on Black Friday.
Online spending by U.S. bargain hunters climbed to above $1 billion by Thanksgiving evening, according to Adobe Digital Index, surging almost 14 percent from a year ago and reflecting a broader trend away from brick-and-mortar shopping.
Chinese e-commerce giant Alibaba Group Holding Ltd (BABA.N) said it racked up more than $5 billion in transactions in the first hour of its annual 'Singles' Day' sales blitz on Friday - a third more than in the first hour of last year's spree.
Retailers across the United States offered early Black Friday discounts to lure bargain-hunters on Thanksgiving eve, but initial checks showed crowds in brick-and-mortar stores were subdued even as online sales jumped.
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