The South Korean girl band BlackPink’s concert will take place on July 29-30 at the My Dinh Stadium in Hanoi. The official ticket prices and seat map at My Dinh were released by the organizing board on July 4.

Daisy Kanagasapapathy, PhD, a lecturer at RMIT University, said the organization of the concerts at the national stadium will bring great benefits to Vietnam’s tourism. Organizing large-scale shows can attract diverse audiences from both domestic and international markets, while increasing revenue from tourism.

For example, it will help increase the hotel room occupancy rate, the use of transport services, spending on food and beverages, as well as on retail, thus creating job opportunities and boosting the local economy. 

Such performances at famous tourism sites create positive images about cultural vitality, and position Hanoi as an attractive destination for music tourism.

Music is a universal language and is becoming a common tool, including in Asia, to help diversify tourism at destinations.

Focusing on music tourism can help Vietnam lure more travelers. Malaysia, Hong Kong (China), India, Singapore, South Korea and Thailand have reaped fruit from music tourism.

At the Asia Festival, the largest hip-hop festival in Asia held for the first time in April, Thailand sold tickets up to $328 each. 

In Singapore, Coldplay and Taylor Swift are two of many international music artists who have attracted large audiences in the region. Tens of thousands of travelers are expected to flock to Singapore, bringing millions of dollars to the economy.

Vietnam, with its rich cultural heritage and tourism industry, has great potential to develop music tourism. Natural landscapes and Vietnamese hospitality can create a perfect backdrop for music activities. By disseminating its music heritage in a methodical way, Vietnam can generate a new wave of tourists who seek cultural experiences with entertainment.

“The upcoming show of BlackPink in Hanoi will mark an important milestone in both K-pop and Vietnam’s music tourism industry. Vietnam can position itself as a destination sought after by music enthusiasts, laying the foundation for the growing music tourism sector,” he said.

Tinh Le