Cao Bang provincial chairman Le Hai Hoa has sent a thank-you letter to tourist Vu Thi Mai for sharing videos of the province's landscapes, seeking her permission to use the footage to promote local tourism.

Long and sinuous, Vietnam curves around the eastern shores of mainland Southeast Asia, becoming a perfect country for road-tripping, according to renowned US travel magazine Lonely Planet. 

Flight searches for Hanoi among Czech travellers have surged 47% year-on-year ahead of the Christmas and New Year holidays, driven partly by a new direct Prague-Hanoi route launched in October 2026.

Vietnam's government has proposed flexible visa policies for international tourists, including long-stay visitors, medical travelers and remote workers, as part of a broader plan to strengthen the country's tourism industry.

Vietnam welcomed 19.5 million international visitors in the first 10 months of 2026, up 13.8% year on year, achieving around 78% of its full-year target of 25 million, according to the Vietnam National Authority of Tourism (VNAT).

Lo Lo Chai, a UN Tourism-recognized village in northern Vietnam, welcomed a record 6,000 visitors in one day. As tourism transforms local livelihoods, residents face the challenge of preserving their traditional homes and cultural identity.

Hanoi aims to become one of Vietnam’s leading tourism centres and one of the country’s three major tourism growth poles, alongside Ho Chi Minh City and Da Nang, while taking a leading role in coordinating regional tourism development.

Vietnam's Phu Quoc Island recorded 39.41% economic growth in the first nine months of 2026, with tourism revenue nearing $1.78 billion as rising visitor spending and expanding services drive momentum ahead of APEC 2027.

VN is seeking a more focused, data-driven tourism marketing strategy to strengthen its global brand and turn visitor interest into bookings, after welcoming 17.7mil int'l tourists and generating $33.8bil. in revenue in the first nine months of 2026.

Ho Chi Minh City has approved a three-part design for its iconic Nguyen Hue Flower Street, blending traditional Vietnamese culture, modern technology and the city's ambitions for growth during the 2027 Lunar New Year celebrations.

Vietnam is stepping up efforts to develop shopping tourism, diversify visitor experiences and increase spending through modern retail models, a stronger night-time economy and better distribution networks.

Over 7,000 business-to-business connections were recorded at the Da Nang International Tourism Festival 2026 (DITF 2026), creating new opportunities for tourism businesses to expand partnerships, develop products and reach international markets.

Thirteen Nung households in Lang Son are trying a different approach to tourism. 

Vietnam ranked from the upper-middle tier to among the world's leaders in 13 of the 17 pillars of the World Economic Forum's (WEF) Travel and Tourism Development Index 2026, according to the Vietnam National Authority of Tourism. 

Vietnam has ranked 10th among the world’s 20 most favourite countries in 2026, with 92.99 points by the the renowned US travel magazine Condé Nast Traveler, the Vietnam National Authority of Tourism (VNAT) reported.

Vietnam needs to turn its One Commune One Product (OCOP) products, traditional craft villages and agricultural resources into distinctive tourism experiences, experts said at a recent conference.

Tuyen Quang, a mountainous province on Vietnam's northern border, is deepening tourism cooperation with Wenshan Zhuang and Miao autonomous prefecture in China’s Yunnan province.

Vietnam needs capable travel firms to turn tourism into a new growth driver under Resolution No. 26-NQ/TW. They are expected to connect markets, develop products and generate greater value from tourism resources.

Vietnam has abundant natural landscapes, cultural heritage and cuisine that can compete with many destinations in the region.