The National Tourism Year 2026 opening and mega concert are drawing massive attention across digital platforms.

Tourism promotion activities should be further strengthened in a more focused and effective manner, targeting key markets and popular destinations, said an insider.

Vietnam’s tourism sector continues to show resilience and a shift toward more sustainable growth, supported by steady demand and evolving travel preferences.

Vietnam is increasingly emerging as a preferred destination for Philippine travellers, welcoming over 482,000 arrivals in 2025, as ASEAN visa exemption policies provide favourable conditions.

The central city of Hue is stepping up efforts to position itself among Vietnam’s leading green tourism destinations, moving towards a net-zero tourism model with balanced emissions.

A 12-minute feature on Son Doong cave - the largest natural cave in the world - has been broadcast on 60 Minutes, creating a powerful global media effect and introducing Vietnam’s extraordinary natural heritage to millions of viewers.

Beyond offering opportunities for people to reconnect with their roots and experience distinctive historical and cultural values, traditional festivals are emerging as strategic resources that promote tourism and support local economic growth.

Vietnam’s tourism market is being reshaped as rising costs and cautious spending push travellers toward shorter, more flexible, and experience-led trips.

The Visit Vietnam Year 2026 under the theme “Gia Lai – Where the great forests meet the blue sea” officially kicked off in Gia Lai province on March 28 evening.

While many destinations around the world are being forced to introduce “soft limits” to protect themselves from tourism pressures, Vietnam appears to be moving at a different rhythm.

Vietnam has positioned itself at the forefront of a “micro-trip” trend in the Republic of Korea (RoK), which prefers destinations that maximise experience while minimising travel time and cost.

Vietnam has been named among the world’s 28 most beautiful countries by Condé Nast Traveler, reinforcing its growing appeal as a premier destination for nature lovers and outdoor enthusiasts.

A tourism promotion conference for the Mekong Delta was held in Malaysia’s capital, Kuala Lumpur, on March 18, aiming to introduce the region’s potential, cultural space, and tourism offerings to international friends.

Positive signals from the 49th World Travel Fair in Paris show Vietnam is on the right track in promoting itself as an attractive, safe and culturally rich global destination.

As the tourism sector is striving to meet the targets set in the Ho Chi Minh City Tourism Development Plan to 2030, connecting “brand heritage” is emerging as a "key" to creating distinctive tourism products.

Vietnam welcomed more than 2.2 million international visitors in February, marking the third consecutive month that the number of tourist arrivals exceeded 2 million, following 2.45 million in January and 2.02 million in December 2025.

With about three quarters of its land covered by hills and mountains and rich natural landscapes, Vietnam has strong potential for nature-based tourism such as trekking, trail running and cultural experiences.

Vietnam is emerging as a destination attracting strong interest from French travel companies and visitors at the ongoing World Tourism Fair in Paris.

Vietnam received nearly 4.7 million international visitors in the first two months of 2026, up 18.1% year-on-year, according to the Vietnam National Authority of Tourism (VNAT).