Phong Nha in the central province of Quang Tri has been recognised by online travel platform Agoda as one of outstanding resort destinations connected to nature in Asia in 2026.

Alongside the sector’s efforts, strong, responsible and innovative media engagement is expected to play a key role in helping the country achieve its tourism growth ambitions and enhance its position on the global tourism map.

Vietnam recorded robust growth in international arrivals during the first five months of 2026, reinforcing its position as one of Asia’s most attractive travel destinations.

This summer, global economic pressures, rising service costs, and geopolitical uncertainties are reshaping travel behavior, with more tourists opting for affordable, flexible, and safety-focused trips over costly, long-haul vacations.

Vietnam ranks among the four ASEAN countries most chosen by people in the region for travel, work, and live in, according to a survey in 2026 by Singapore’s Yusof Ishak Institute (ISEAS).

Vietnam’s tourism industry is accelerating its transition towards greener and more sustainable development as localities, destinations and businesses increasingly view green transformation not merely as a trend, but as a vital requirement.

International patients increasingly choose Vietnam for personalized dental care, advanced technology, and experienced clinicians.

The growing presence of Vietnam in international music videos is therefore more than a story of beautiful imagery. It is also a test of how the country positions itself within the global cultural landscape.

Vietnam’s tourism sector is looking to digital media and storytelling to strengthen its global identity and attract more visitors.

Russian tourists are returning to Khanh Hoa in large numbers, but the popular tourism hub is facing a severe shortage of Russian-speaking tour guides.

As Airbnb expands in Vietnam, concerns over security, overcrowding and residential quality of life continue to divide opinion.

Vietnam’s tourism industry is entering a new growth era, supercharged by an unprecedented wave of resolutions and strategic directives from the Party Central Committee, Politburo, Government and Prime minister.

Vietnam’s coastal tourism market is entering the 2026 summer peak season on a strong note, with popular destinations including Da Nang, Nha Trang, Phu Quoc, Ha Long and Cat Ba recording robust visitor growth from early May.

A cultural and tourism promotion programme featuring China’s Guangxi province took place in Hanoi on May 14, aiming to foster tourism cooperation and people-to-people exchanges between Vietnam and China.

Rather than rushing to “check in” at as many attractions as possible, slow travel allows visitors to immerse themselves in local life.

The sharp rise in tourist arrivals during the recent Hung Kings Commemoration Day and April 30-May 1 holidays highlighted the growing appeal of destinations across Vietnam, driven by renewed tourism products and enhanced visitor experiences.

Quang Tri has stepped up tourism promotion through international television programmes and film productions, helping to bring the spectacular Phong Nha-Ke Bang cave system closer to global audiences.

Ho Chi Minh City has set a target of welcoming 11 million international visitors and 50 million domestic tourists in 2026.

As green tourism and authentic local experiences gain traction, the Mekong Delta is facing a “golden opportunity” to make a breakthrough.