Quang Tri has stepped up tourism promotion through international television programmes and film productions, helping to bring the spectacular Phong Nha-Ke Bang cave system closer to global audiences.

Ho Chi Minh City has set a target of welcoming 11 million international visitors and 50 million domestic tourists in 2026.

As green tourism and authentic local experiences gain traction, the Mekong Delta is facing a “golden opportunity” to make a breakthrough.

Vietnam welcomed 8.8 million international visitors in the first four months of 2026, the highest figure ever recorded for this period, reflecting a surge in global travel demand.

A tourism promotion programme introducing the cultural and travel potential of the Xinjiang Uyghur Autonomous Region was held in Hanoi on April 27, aiming to further strengthen tourism cooperation between Vietnam and China.

Prime Minister Le Minh Hung has urged policymakers to address a critical imbalance in the tourism sector, warning against a situation where international visitors arrive in large numbers but much of the revenue flows to foreign partners.

Medical examinations and treatments via medical tourism promise to bring billions of dollars in value to Vietnam. Localities have already begun tapping into this high-potential market.

Vietnam has, for the first time, introduced a national standard for adventure tourism, outlining requirements for hiking and trekking activities, with a strong focus on the safety of participants, group leaders and support staff.

Vietnam is rapidly emerging as a favourite destination among Australian travellers, with its growing appeal reflected in global travel trends and search data.

In recent years, Vietnam’s tourism sector has grown steadily, but to stay competitive and sustainable, it is shifting toward tech-driven, value-based development, with AI as a key catalyst.

Vietnam is fast cementing its status as one of Southeast Asia’s most sought-after destinations for Singaporean travellers, buoyed by strong social media traction and sustained tourism growth, according to Singapore-based The Straits Times.

Hanoi’s tourism sector is expecting a sharp rise in holiday revenue as it rolls out a clearer growth strategy focused not just on visitor numbers but on the “depth of value”.

Vietnam’s tourism sector is maintaining a stable number of international arrivals, but is also, for the first time, welcoming charter flights carrying European tourists during the summer.

Vietnam’s tourism sector posted robust growth in the first quarter of 2026, underscoring the country’s rising appeal as a safe, stable and attractive destination.

Vietnam’s tourism sector is entering a new phase of growth, as it prepares to welcome its first-ever summer charter flights carrying European tourists, reflecting a shift in global travel patterns.

Despite global headwinds stemming from tensions in the Middle East, Vietnam’s tourism sector posted a record-breaking first quarter, pulling in more than 2 million foreigners per month and achieving its strongest Q1 performance on record.

The Vietnam International Travel Mart (VITM) is drawing large crowds as visitors flock to take advantage of a wave of deep travel promotions.

As global tourism shifts toward data-driven competition, Vietnam accelerates AI adoption to enhance growth, efficiency, and sustainability.

In highland villages, residents have not had to abandon their fields to develop tourism, instead, they have introduced their daily rhythms, livelihoods, and indigenous culture.