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Update news branded goods
Fashion, fast food, beverage, cinema and retail brands have been opening more and more stores in Vietnam as the retail sector has seen fast growth in recent years.
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VietNamNet Bridge – Despite economic difficulties that have forced the majority of consumers to tighten their budgets, producers of branded goods have reaped steady profits because of high-income earners.
More and more Vietnamese have got keen on luxurious goods and willing to pay money on branded products, even though they are much more expensive than the average income.
Though meeting big difficulties in doing business now, the Vietnamese businessmen distributing branded goods still have reasons to hope in a brighter future.
More and more well known brands have set their foot in Vietnam not because of the high revenue the market now can bring, but because of the market potentials they believe would turn into reality in the future.
It is estimated that 1.5 million Vietnamese people can afford branded expensive goods. However, the figure is not big enough to put Vietnam on the map of the world’s branded goods markets.
Luxurious goods bearing well-known brands have been available at many high end shops or shopping malls in Vietnam. However, only a few of them sell genuine products.