UNIQLO, the Japanese global apparel retailer, today officially announced its launching date in Vietnam. The brand’s first store, UNIQLO Dong Khoi, will open on December 6 in Ho Chi Minh City.
“UNIQLO Dong Khoi is one of our largest UNIQLO stores in Southeast Asia, and we hope it will become a magnetic new focal point of Ho Chi Minh City’s lively retail scene. The store will offer both Ho Chi Minh City people and international visitors a unique shopping experience, with a full line up of LifeWear for men, women, and kids available on three levels. We look forward to welcoming our first customers on December 6,” said Osamu Ikezoe, co-chief operating officer of UNIQLO Vietnam.
To support the launch, UNIQLO also unveils Elevate Everyday, a beautiful visual campaign introducing LifeWear to Vietnamese customers.
The campaign celebrates the vibrant culture and optimism of Ho Chi Minh City through its most prominent innovators and illustrates how UNIQLO LifeWear enriches each moment of life in the city.
The Elevate Everyday campaign emphasises how LifeWear responds perfectly to the specific life needs of all who call Ho Chi Minh City home, elevating the day-to-day moments of its people through a combination of function, quality, and style.
The campaign’s lead video follows a diverse and popular cast from the city’s milieu, from business, sports, arts, and fashion.
Each personality connects LifeWear to their own unique Ho Chi Minh City moments, offering special insights into how LifeWear can elevate the everyday moments for everyone in the city.
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan.
With global sales of approximately ¥2.2905 trillion (87.6 billion) for the 2019 fiscal year ending August 31, 2019, Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading speciality retailer.
UNIQLO continues to open large-scale stores in some of the world's most important cities and locations as part of its ongoing efforts to solidify its status as a global brand.
Today the company has close to 2,200 stores in 24 markets, including Japan.
Fast fashion brands like UNIQLO, H&M, and Zara are expanding in Vietnam as local consumers become richer and more brand-sensitive.
According to German research firm Statista, Vietnam's fashion revenue will grow 22.5 per cent a year in 2017-2022, reaching $988 million yearly by 2022.
Vietnam’s revenue from the fashion segment amounted to $486 million in 2017 and $557 million in 2018, and is projected to reach $661 million this year. VIR
The increasing number of elderly and the shrinking young population of Japan may be the main reasons pushing UNIQLO to other markets, including Vietnam.
Uniqlo considers Vietnam a key market which will help it access the Southeast Asian market. However, the strong development of Zara, H&M, Elise and Hnoss will challenge the global Japanese brand.