The primary reason for this wave of incentives is the significant inventory pressure of VIN 2025 (produced in 2025) vehicles remaining at dealerships, while the supply of new 2026 models, both locally assembled and imported, is abundant. 

In a context where supply exceeds demand, manufacturers and distribution networks are forced to ramp up promotions to clear stock and optimize cash flow before the holiday break.

As a result, sale promotions have been launched, ranging from registration-fee support to direct cash discounts. The incentives span nearly all segments, from entry-level A- and B-segment cars to large SUVs and pickup trucks.

100% registration-tax support 

The biggest highlight of the auto market in February 2026 continues to be the wave of 100 percent registration tax support, widely regarded by buyers as the most attractive promotion due to its clear monetary value and direct impact on the "on-the-road" (OTR) cost.

Toyota has reinforced its position in the family car segment by offering 100 percent registration fee support for the seven-seat MPV duo Veloz Cross and Avanza Premio. With current prices ranging from VND558 million to VND598 million for Avanza Premio and VND638 million to VND660 million for Veloz Cross, customers can save around VND56 million to VND66 million, excluding additional accessory packages offered by dealers.

Mitsubishi has quickly joined the fray with incentives equivalent to 100 percent of the registration fee for the Xpander AT VIN 2026 (VND60 million), the Triton VIN 2026 (VND40–56 million), and the Attrage VIN 2025 (VND38–49 million).

Ford is focusing on clearing old stock. Except for the Ranger XL, all other versions including the XLS, Stormtrak, Wildtrak, Raptor, and the Transit commercial van are receiving 100 percent fee support, primarily for VIN 2025 units.

VinFast maintains an advantage through consistent policies for electric vehicles (EVs). Its entire lineup from the VF 3 to the VF 9 continues to enjoy a 100 percent registration fee exemption per state regulations, alongside free charging incentives through 2027.

When factoring in total ownership and operating costs, VinFast electric vehicles are creating a notable gap compared to gasoline-powered cars in the same segments.

Cash discounts 

Alongside tax and fee support, many automakers have opted for direct price cuts to quickly stimulate demand. Hyundai stands out with discounts of up to VND220 million for the D-segment SUV Santa Fe, bringing its effective price down to around VND850 million.

Hyundai Accent and Stargazer have also received deep discounts of approximately VND64 million and VND96 million, respectively, as the brand seeks to maintain market share in the B-segment sedan and affordable seven-seat MPV segments, which are facing strong pressure from Japanese competitors.

Notably, older Subaru Forester models, mainly VIN 2024, are being cleared with discounts nearing VND300 million, lowering the SUV’s price to around VND800 million.

This presents a rare opportunity for buyers seeking a full-time all-wheel-drive SUV known for safety and driving performance. However, customers must accept a two-year production gap and one generation behind the latest version.

For Honda, cash incentives of around VND80 million apply only to the gasoline-powered CR-V L and G variants with VIN 2025. This move is intended to pave the way for the next generation, following the official launch of the CR-V hybrid 2026 in early February.

Hybrid vehicles accelerate before Tet

February 2026 also marks a significant acceleration for the hybrid segment, driven by the new Special Consumption Tax policy for hybrids that took effect on January 1, 2026.

Toyota has been a pioneer in adjusting listed prices for its hybrid lineup, including the Yaris Cross HEV, Corolla Cross HEV, Camry HEV TOP, and Alphard HEV, with reductions ranging from 37 to 200 million VND. As a result, hybrid cars are increasingly becoming a practical choice rather than just a niche experimental option.

With the current level of incentives, February 2026 is considered the "golden time" to purchase a car before the Lunar New Year. However, consumers are advised to remain vigilant, comparing versions, production years, and after-sales policies carefully. In this fiercely competitive environment, the advantage clearly rests with the buyer.

Hoang Hiep