The reclassification of pickup trucks as trucks under Circular 53/2024/TT-BGTVT, which has led to restrictions on entering inner-city areas, is affecting both new and used pickup markets.

Once seen as a two-in-one choice for many Vietnamese - stylish for city driving yet practical for carrying goods - pickup trucks have enjoyed nearly a decade of strong growth in the domestic market. However, the situation may now be changing.

Vietnam’s automobile market recorded its strongest supply growth since the beginning of the year in March, with locally produced vehicles continuing to outnumber imports.

The year 2026 may mark a turning point for Vietnam’s electric vehicle market, as affordable models are no longer a rarity and are increasingly capturing consumer interest, especially amid rising fuel prices.

According to newly released data from the General Department of Customs under the Ministry of Finance, in February 2026 alone, Vietnam imported 16,216 CBU vehicles worth more than US$359 million.

The use of hybrid vehicles, especially PHEVs, is surging worldwide due to their fuel efficiency.

Tightened registration regulations have caused the used car market to turn quiet. Many dealers report a decrease in the number of customers as buyers become more hesitant due to concerns over emission inspection risks.

Members of the Vietnam Automobile Manufacturers’ Association (VAMA) sold just 19,278 vehicles in February 2026, a drop of 48% compared with the previous month. VinFast and Hyundai also recorded significant declines during the Tet holiday period.

Vietnam’s automobile market enters 2026 with strong growth momentum, fueled by electrification, competitive pricing and the expansion of new brands.

A year of record sales, electric momentum and strategic shifts marked 2025 as a turning point for Vietnam’s automotive market.

The Vietnam Automobile Manufacturers’ Association (VAMA) reported on February 11 that its member companies sold 36,875 vehicles in January, surging 95% from a year earlier.

Entering February 2026, automakers have rolled out incentives and deep discounts to close sales before the market enters the long Lunar New Year holiday.

Vietnam’s auto industry shifted into high gear in January, with over 56,000 domestically assembled vehicles rolling off production lines - marking the highest monthly output ever recorded.

Entering February 2026, car brands across Vietnam have simultaneously launched a wave of incentives and deep discounts, aiming to finalize sales before the market slows during the extended Lunar New Year (Tet) holiday.

Abundant supply has driven car manufacturers and dealers into a race to reduce prices, support registration tax, and offer accessories for many best-selling models to stimulate shopping demand before the Lunar New Year.

Vietnam remained the fourth-largest car market in Southeast Asia in 2025, but closed the gap with Thailand to just 17,000 units, thanks to a year of exceptional growth.

VinFast sold a total of 406,453 electric motorbikes of all types in Vietnam in 2025, leading the electric motorbike segment.

As hybrid cars gain traction across global markets, Vietnam is no exception. In 2025, rising fuel costs and growing environmental awareness pushed Vietnamese buyers toward hybrid models in greater numbers than ever before.

In 2025, compact SUVs have risen to the top of Vietnamese car buyers’ wishlists, outpacing sedans and transforming the auto landscape.