A year of record sales, electric momentum and strategic shifts marked 2025 as a turning point for Vietnam’s automotive market.

The Vietnam Automobile Manufacturers’ Association (VAMA) reported on February 11 that its member companies sold 36,875 vehicles in January, surging 95% from a year earlier.

Entering February 2026, automakers have rolled out incentives and deep discounts to close sales before the market enters the long Lunar New Year holiday.

Vietnam’s auto industry shifted into high gear in January, with over 56,000 domestically assembled vehicles rolling off production lines - marking the highest monthly output ever recorded.

Entering February 2026, car brands across Vietnam have simultaneously launched a wave of incentives and deep discounts, aiming to finalize sales before the market slows during the extended Lunar New Year (Tet) holiday.

Abundant supply has driven car manufacturers and dealers into a race to reduce prices, support registration tax, and offer accessories for many best-selling models to stimulate shopping demand before the Lunar New Year.

Vietnam remained the fourth-largest car market in Southeast Asia in 2025, but closed the gap with Thailand to just 17,000 units, thanks to a year of exceptional growth.

VinFast sold a total of 406,453 electric motorbikes of all types in Vietnam in 2025, leading the electric motorbike segment.

As hybrid cars gain traction across global markets, Vietnam is no exception. In 2025, rising fuel costs and growing environmental awareness pushed Vietnamese buyers toward hybrid models in greater numbers than ever before.

In 2025, compact SUVs have risen to the top of Vietnamese car buyers’ wishlists, outpacing sedans and transforming the auto landscape.

Each year, a few standout models shoulder the sales performance of entire car brands - and 2025 was no exception. Vietnam’s rapidly growing auto market saw both familiar names and new contenders dominate the sales charts.

Tax policy changes combined with pressure from Chinese imports in 2026 could create a strong boost for Vietnam’s auto market, making car prices more attractive.

Vietnam's auto industry has hit a major milestone, with record-high domestic production in December 2025.

Vietnam’s auto and motorbike industry underwent a remarkable transformation in 2025, driven by policy reform, electrification, and intensified market competition.

In the VND600–800 million price range, B-segment SUVs are increasingly winning over Vietnamese consumers’ heart, in contrast to the weakening trend and gradual market-share shrinkage of C-segment sedans.

Vietnam’s auto industry is on the brink of a major transformation as excise tax reductions set to take effect in 2026 are expected to significantly cut the cost of hybrid vehicles, driving new investment and propelling rapid market expansion.

Vietnam’s auto market hit a new peak in November, with imported cars continuing to outsell domestically assembled ones for the ninth straight month.

December has turned into a buyer’s market in Vietnam, as automakers roll out record-breaking discounts and fee waivers in a bid to boost year-end sales.

The number of new cars entering the Vietnamese market soared in November, with locally assembled vehicles hitting their highest monthly output of the year - a promising sign as the auto sector enters its peak sales season.