Provinces in the Central region are expected to see significant tourism growth this summer. — Photo courtesy of tuoitre.vn

The tourism industry expects to see significant growth during this peak season, especially if COVID-19 is effectively under control.

During the first days of April, the human resources department at Danang Golden Bay Hotel in Da Nang has been calling former staff and recruiting new interns to host future guests.

Business director of the hotel, Mai Thi Kim Oanh, told Tuổi Trẻ (Youth) newspaper that the hotel has received over 100 bookings for the upcoming holiday and the number of bookings continues to increase. 

Even though hotel guests have a tendency to book only a few days in advance, the current growth rate is a positive sign for the industry and Oanh expects to have 60 to 80 per cent of rooms booked this holiday.

Deputy General Director of the Vietnam Tourism Joint Stock Company (Vitours) Le Tan Thanh Tung said the tourism market in the Central region will be very robust this summer. Anti-pandemic activities have seen much progress and vaccines have become more widely available. 

As locals’ travel demand is significant, especially because they are not able to travel abroad, travel agencies in the Central region need to take advantage of their five-star facilities and the favourable weather to promote tourism in the summer.

“That being said, lack of quality human resources has caused stress. Many staff have been laid off due to the pandemic. It is crucial to retrain the team before the holiday to ensure service quality,” Tung said.

He added that the company has also invested in some key tours and prepared accommodation and transport packages for solo travelers and people traveling in groups. 

Attractive tourism products

Truong Thi Ngoc Cam, director of the Hoi An Centre for Culture and Sports - Radio and Television, said that warm-up activities at Hoi An Old Town have gone well.

In the upcoming days, Hoi An will focus on “quintessential products” for visitors to the Old Town, organise more art performances, and make use of the central space to launch new tourism products.

Quang Nam Province's Tourism Association and the provincial People’s Committee are planning to host charter tourists. A group of tourists, both Vietnamese living overseas and international travelers, will be transferred to Chu Lai Airport and quarantined at designated areas.

Meanwhile, the Hoi An creative start-up fund, together with many travel agencies, is working on the An Bang Beach festival to promote local seafood in early summer.

General Secretary of the Tourism Association of Quang Nam Province Nguyen Son Thuy said that travel firms in the locality have started cleaning up their facilities and are preparing to welcome guests. 

“We hope to receive many visitors in July. If the pandemic is under control, the tourism industry in the Central region will be blooming again,” he added.  

VNS 

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