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The biggest benefit of the business type is that the owners can make money from both the daily business and from the brand franchising. The market witnesses the high annual 20-30 percent growth rate.
“Vietnamese taste” will differentiate Vietnamese and foreign café chains
VietNamNet Bridge – The Vietnamese coffee market is believed to
nearly get saturated. The changes in the brand positioning are believed
to lead to the biggest changes in the brands’ fames.
