More than 99 percent of goods at Mumuso are made in China

The Ministry of Industry and Trade (MOIT) announced its conclusions after an inspection tour to Mumuso, registered as a retail brand from South Korea.

Meanwhile, consumers said that a lot of other retail brands such as Miniso, Daiso, Yoyoso and Minigood are also selling Chinese products, though their brand identifications are similar to Japanese and South Korean goods.

At Miniso, the words ‘Japanese designer brand’ on products appears. There is information in English, Japanese and Chinese as well. However, most of the products are made in China.

Analysts commented that Miniso shops are similar to Mumuso shops where MOIT has found that the majority of products there are made in China. The similarities can be seen in the shop design, the way of displaying products, range of products, and service style.

Miniso has 13 shops in Hanoi and 14 in HCM City. Other shops are located in Nam Dinh, Bac Giang, Can Tho and Ba Ria – Vung Tau.

Yoyoso and Minigood are the two retail brands with the same style. The former sells cosmetics, gifts, household goods, and digital accessories, while the latter sells products similar to Mumuso’s. And the majority of products available there are made in China.

The words ‘Daiso Japan – Tat ca san pham nhap khau tu Nhat Ban’ (Daiso Japan – all the products are imports from Japan) can be seen at all Daiso shops. However, it is not difficult for consumers to find a lot of products made in China.

Analysts said the retail chains bearing Japanese and Korean styles but selling Chinese products, have been increasing in Vietnam. The chains are strangely similar to each other.

The shops of the chains are all situated in advantageous positions and are decorated in accordance with Korean or Japanese style to more easily lure customers.

Regarding brand recognition, logos of the brands are nearly the same. Some customers commented that Ministop’s logo is similar to Uniqlo’s, a Japanese fashion brand. 

Meanwhile, a series of other brands show signs of imitating Miniso’s brand.

The products available are not expensive. They don’t sell food, but focus on cosmetics, healthcare products, digital accessories and household use products. Regarding the origin of products, most of them are from China. The selling prices are mostly below VND100,000. 

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Mai Thanh