VietNamNet Bridge - Huawei has announced that it will become the second best seller in Vietnam by 2020. 

Why No 2? Samsung is leading in Vietnam with 54.3 percent of market share. The figure is so big that Huawei doesn’t have enough confidence to oust Samsung from the No 1 position in three more years. It seems to be more practical to eye the second position.

However, it will still have to compete with the two big players – Oppo from China, which now has 21 percent of market share, and Apple, which has 10.2 percent.

Huawei in recent years has repeatedly stated that it will outstrip Samsung and Apple to become the ‘King’ in the technology world. But it hasn’t succeeded.

Last year, the manufacturer said it would overtake Apple after two years and ‘usurp’ Samsung’s throne after five years.

Huawei’s dream is described by the technology community as a ‘fantasy’. Huawei and other Chinese brands, in customers’ minds, just mean ‘affordable products’. 

Low prices and diverse designs have helped Huawei expand the market rapidly. However, it will be not easy for Huawei to enter the high-end market where only products made with the most advanced technologies can exist.

Low prices and diverse designs have helped Huawei expand the market rapidly. However, it will be not easy for Huawei to enter the high-end market where only products made with the most advanced technologies can exist. Meanwhile, Chinese technology isn’t highly appreciated in the world.

An analyst commented that Huawei’s ambition of becoming the ‘king’ in the technology world is far away, but its plan to become No 2 in Vietnam is more feasible.

Some years ago, no one thought Chinese smartphones would be welcomed in Vietnam. However, reports showed that Vietnamese have increasingly favored Chinese products. 

According to the General department of Customs (GDC), in the first six months of 2017, Vietnam imported $3.25 billion worth of phones and phone accessories, an increase of 13.1 percent over the same period last year.

Oppo, Vivo, Xiaomi and Lenovo are getting more popular in Vietnam . Oppo is usually ranked second on smartphone distribution chains’ lists of the bestsellers. 

Huawei has stated it is implementing strategies to attract customers in Vietnam. It will ‘take care’ of retail partners, provide products at reasonable prices and make smartphone models with updated trends (for example, curve screen and dual camera).

However, Huawei still cannot convince choosy customers, partially because its safety and security are not highly appreciated. Chinese manufacturers have been criticized for ‘picking up’ foreign designs. 

Chinese brands are keen on marketing strategies, but this is not enough to obtain loyal fans.

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