In contrast to expectations, owners of many foreign convenience stores in Vietnam may not be able to meet their ambitious targets in carving a firm niche in the domestic market, due in part to fierce competition from the biggest players. 

VietNamNet Bridge - Consumers are spending more money on food and drinks, especially prepared foods, including dairy products, instant noodles and sausages.

For many years, the Vietnamese retail market has been the playing field of state-owned and foreign invested enterprises. However, it is now witnessing a strong rise of private investors.

Circle K convenience store chain opens 100th store in VN; Retailers despair as discounts fail to attract more customers; Stalled projects likely to be re-sold; Foreign remittances remain robust in 2014;