The World Coffee Portal has predicted that Vietnam will have more than 5,200 cafes[1]  of different chains by 2025.

Coffee and tea chains no longer have it as easy as they did before the pandemic. However, giants in the fields of real estate, retail, and FMCG keep entering the industry, according to insiders.

The United States and Vietnam, with the high consumer demand and fast-growing markets, are continuing to be promised lands for coffee and beverage brands on both sides.

Since entering Vietnam last October, Thailand’s leading beverages chain Café Amazon has opened an outlet each in Ben Tre, Tien Giang and Tra Vinh provinces and HCM City, and has plans to expand across the country.

Excited to reopen shops after a long interruption, restaurant owners are disappointed because of the low number of customers and low value of bills.

VietNamNet Bridge - While a few coffee chains have had to close, milk tea chains have become popular, especially in the north.

VietNamNet Bridge - Despite stiff competition and high operation costs due to high rent, more and more coffee chains, both foreign and Vietnamese, have opened recently.

VietNamNet Bridge - Analysts question whether high-end coffee chains can make profits when paying high rent for retail premises.

VietNamNet Bridge - Vietnam is a highly promising market for coffee chains, but not all investors can succeed here.

On July 20 New York Dessert Coffee bid goodbye to Vietnamese customers via Facebook and promised to "come back someday."

VietNamNet Bridge - Rents of hundreds of millions of dong a month have forced many coffee chains to leave the market.

VietNamNet Bridge - Confirming that its coffee products in the market contain soybeans, a representative of Nestle Vietnam said the proportion of ingredients was a "business secret’.

VietNamNet Bridge - The high growth rate of Phuc Long is just one example that shows the strong rise of domestically owned café chains, where Vietnamese like going to foreign-owned Starbucks or Coffee Bean & Tea Leaf.