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consumer behavior
Update news consumer behavior
Savvy shoppers push Vietnam's e-commerce beyond price wars
Vietnam's savvy online shoppers account for just 25% of buyers but spend 44% more each month than regular consumers, highlighting a shift in the country's e-commerce market toward trust, quality and long-term value.
Retail industry sees new pressure in digital era
VietNamNet Bridge - Vietnam has 49 million internet users, or half of the total population, according to Sen Do (sendo.vn), an e-commerce trading floor.
