“My father doesn’t know how to use a smartphone or understand social media. But he’s thrilled every time we film videos together,” the youngest daughter of a 70-year-old farmer said.

In the rush to create videos using AI, many people are willing to spend big money to buy Veo 3 accounts to try and create content, but this behavior poses high risks, experts have warned.

Vietnam has about 200,000 content creators on social networks, including 50,000 full-time creators. Many of them earn hundreds of millions of VND each month.