The leaders of Ha Giang province believe that with the participation and joint efforts of all levels and sectors, the active companionship of the media, especially digital media, the image of a friendly-safe-identical-attractive Ha Giang will be spread far and wide.

On the afternoon of October 25, Ha Giang province held a workshop with the theme: "Digital media spreads Ha Giang's image". Attending the event were Deputy Minister of Information and Communications Nguyen Thanh Lam and Vice Chairman of the Provincial People's Committee Tran Duc Quy.

In recent years, Ha Giang province has always focused on applying digital transformation in promoting the province's image to the whole country and abroad, contributing to realizing the province's socio-economic development goals and improving living standards for ethnic minorities in the area.

The province issued Plan No. 158/KH-BTC, dated July 12, 2023 on receiving the title of membership of the UNESCO Global Geopark Network for Dong Van Karst Plateau for the third time and the 9th Buckwheat Flower Festival 2023.

Speaking at the opening ceremony of "Ha Giang Province's Media Festival", Vice Chairman Tran Duc Quy once again emphasized that the event is an opportunity to promote propaganda and raise awareness of all levels and sectors and the whole society about the role, effectiveness, and practical benefits of digital transformation in general and digital communication in particular.

In recent years, especially since the 17th Provincial Party Congress, 2020-2025 term and implementing Resolution No. 18-NQ/TU dated October 29, 2021 of the Provincial Party Committee on digital transformation in the period 2021-2025, with an orientation to 2030, Ha Giang province's communication work has had many positive changes and strong development. Communication work has gradually received attention and invested in synchronous and modern development from facilities, technical infrastructure to human resources, especially good conditions to access, establish and exploit, use modern communication methods, promoting the application of information technology, keeping pace with digital transformation.

According to Vice Chairman Tran Duc Quy, in the 4.0 industrial revolution, digital transformation is an inevitable and irreversible development trend. The workshop on digital communications is an opportunity to objectively review and evaluate the development of communications in general and digital communications in particular.

During the outbreak of the Covid-19 epidemic, Ha Giang province flexibly and creatively organized programs and events to promote and introduce festivals and cultural identities on digital media channels; connecting with digital media channels of central press agencies to spread widely such as the introduction of the Buckwheat Flower Festival, Hoang Su Phi Terraced Field Festival, some festivals of ethnic minorities number. Along with that, the province organized experiential online tours with many video clips promoting landscapes, monuments, heritage, attractive destinations, typical local products, regional cuisine, and community tourism villages on digital platforms, social networks like zalo, or facebook pages of districts and provinces... Digital communication work has been promoted in the field of tourism, which has made an important contribution in implementing dual goals; contributing to promoting image, culture and attracting tourists to Ha Giang province.

Districts and cities in Ha Giang have invested in and equipped their center for culture, information and tourism with modern devices and equipment systems to organize livestream events, recording with flycam equipment, new technology video cameras, therefore, communication work at the grassroots level has many positive innovations, ensuring proactiveness, timely improvement of quality, richness and diversity in form.

Based on the spillover effects of digital media, in 2022, Ha Giang welcomed 2,268,000 visitors, reaching 151% of the year's plan. Ha Giang was voted as one of the ten most beautiful destinations in Vietnam and most recently, Ha Giang was awarded the top emerging tourist destination in Asia by the World Travel Awards (WTA). In the first 9 months of 2023, the province served over 2,158,400 visitors, including 218,080 international visitors and 1,940,320 domestic visitors, an increase of 35% over the same period in 2022, reaching 86% of the yearly plan. Its tourism revenue reached 5,072 billion VND, an increase of 58.6% over the same period in 2022.

The leaders of Ha Giang province believe that, with the participation and joint efforts of all levels and sectors, the active companionship of the media with the image of a friendly - safe - unique - attractive Ha Giang will be spread widely to all five continents.

Speaking at the workshop, Deputy Minister of Information and Communications Nguyen Thanh Lam highly appreciated Ha Giang province for taking initiatives and boldly organizing Ha Giang province's Media Festival 2023.

The Deputy Minister emphasized the development of digital space in the development of modern society. Digital media is a huge opportunity but also a significant challenge in application. We must renew ourselves in proactively leading the way and creating consensus among the people. Ha Giang province has made great efforts and in the coming time it is necessary to continue to implement more solutions in Ha Giang's digital media, to highlight the local strengths, including new policies and institutions to solve the problem of lack of resources.