During their travels, tourists are increasingly seeking out the authentic experiences offered by coastal markets, where they can enjoy the simplicity of life by the sea and purchase fresh, affordable seafood.

These markets, nestled in fishing villages along Vietnam’s coastline, have become popular spots for visitors looking to combine relaxation with unique culinary adventures.

Mui Ne Fish Market (Binh Thuan): Seafood by the bowl

When visiting Phan Thiet, tourists can explore the Mui Ne fishing village’s bustling seafood market, located on Huynh Thuc Khang Street, about 20km from the city center. The best time to visit this vibrant seaside market is between 5:30 and 7:00 AM, when the market is in full swing and the sunrise paints the sky.

One of the most interesting aspects of the Mui Ne fish market is the way seafood is sold - by the bowl. Depending on the type, quantity, and size of the seafood, each bowl is priced from VND 100,000 to several hundred thousand. It’s a method that surprises many visitors, as a single bowl can contain a variety of fresh seafood like clams, crabs, squid, and even lobster, with some bowls priced as low as VND 150,000.

For those who purchase seafood at the market, nearby restaurants or hotel staff can cook it for a small fee, typically around VND 40,000 per dish.

However, tourists should be aware that in recent years, some vendors have begun selling frozen seafood at the market. There have also been occasional complaints about inaccurate weighing practices, so it’s advisable to choose vendors carefully.

Tam Tien fish market (Quang Nam): Fresh seafood at unbeatable prices

At the Tam Tien fish market in Nui Thanh, Quang Nam, early risers are rewarded with the sight of a bustling market, where fishermen and vendors engage in lively trade as the sun rises over the horizon. The market, located about 15km from Tam Ky city and 50km from Hoi An, is best visited between 5:00 and 5:30 AM.

The summer fishing season in Tam Tien runs from April to September, and the market offers an incredible variety of seafood, from red snapper to mackerel, at prices ranging from VND 125,000 to 230,000 per kilogram - so affordable it seems too good to be true.

Ly Son Fish Market (Quang Ngai): A seafood lover’s paradise

The Ly Son fish market, located at the old Ly Son harbor, is a must-visit for anyone traveling to this picturesque island. The market operates for just two to three hours each morning, starting around 4:30 to 5:00 AM, and is a treasure trove of fresh, unique seafood like red grouper, soldierfish, and parrotfish, all brought in by local fishermen during the night or early morning.

Sea urchins, a local specialty, are also available during July and August, and while their spiny exterior might seem unappealing, they are a delicacy when properly prepared.

The market is not just a place for buying and selling seafood—it’s a venue where visitors can immerse themselves in the daily life of the island’s fishermen and enjoy the gifts of the ocean.

Ben Do Fish Market (Quang Ninh): A bustling hub of seafood trade

Situated on the edge of Bai Tu Long Bay in Cam Pha, Quang Ninh, the Ben Do fish market is the largest seafood wholesale market in the area. Located at the end of Dat Do Street in Cam Thuy Ward, the market comes alive every morning as hundreds of fishing boats gather to sell their catch.

The market offers a full range of seafood from the northern seas, including shrimp, crab, and various kinds of fish, all fresh and glistening in the early morning light. The seafood here is not only sold locally but is also distributed to other provinces, making it a vital part of the regional economy.

Whether you’re a seafood enthusiast or simply looking to experience the local culture, Vietnam’s coastal markets a rich and rewarding experience, providing both the freshest seafood and a glimpse into the lives of the country’s coastal communities.

Linh Trang