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Three TV hosts learn painful lesson after promoting false advertisements
In 2025, for the first time, three well-known Vietnamese TV hosts – Hoang Linh, Tran Quang Minh, and Van Hugo – were all fined for spreading false advertising.
Prosecution of livestream queen Hoang Huong shocks supplement industry
Hoang Huong faces prosecution after using exaggerated marketing and false health claims to grow her pharmaceutical business.
TikToker fined for faking ambassador role in government program
Authorities fined Pham Thoai for falsely claiming ambassador status for a national trade event organized by several ministries.
Vietnam fines celebrity MC for violating food advertising laws
Popular Vietnamese MC Hoang Linh has been fined a total of VND 107.5 million (approximately USD 4,225) for her involvement in advertising a fraudulent milk product.
Vietnam mandates three-year data storage for e-commerce livestreams
Livestreams must be stored for three years; sellers and KOLs bear legal responsibilities.
Authorities investigate DJ Ngan 98's diet pills as shop goes offline
Vietnam’s Ministry of Health is currently investigating the advertising content and safety of weight loss supplements endorsed and distributed by DJ Ngan 98 (Vo Thi Ngoc Ngan), following public concerns and regulatory scrutiny.
False celebrity endorsements prompt Vietnam to seek stiffer advertising fines
The Ministry of Culture, Sports and Tourism has requested relevant agencies to study and propose stricter administrative penalties for violations in advertising activities, particularly focusing on celebrity endorsements.
Health Ministry probes misleading Hikid milk advertisement in Vietnam
Vietnam’s Ministry of Health has requested that authorities in Hanoi investigate the advertising practices of Hikid milk, following public concerns over a promotional claim equating “100g of Hikid to 20 liters of fresh milk.”
