In contrast to expectations, owners of many foreign convenience stores in Vietnam may not be able to meet their ambitious targets in carving a firm niche in the domestic market, due in part to fierce competition from the biggest players. 

VietNamNet Bridge - While 7-Eleven expands its business in the Vietnamese retail market, Family Mart has decided to stop injecting more money into the chain in Vietnam because of losses.

VietNamNet Bridge – With its population of over 90 million, Viet Nam is considered a promising market for Japanese retailers, and firms like 7-Eleven, FamilyMart, Lawson and Ministop have all revealed plans to either enter or expand their business

Convenient stores have never developed as strong as present in Vietnam with the more attendance of both foreign and local retailers, which has rocketed rent rates forcing some firms with weak financial ability to transfer their shops

 VietNamNet Bridge – Domestic and foreign retailers are mulling over plans to develop a range of convenience store chains across Vietnam, in hopes of meeting rising consumer demand with this high-potential business model.

VietNamNet Bridge - Retailers have been opening up more convenience stores to attract youth and students.