Black Friday, the biggest retail promotion of the year, is ubiquitous in HCM City with most shopping centres and stores offering discounts of up to 90 per cent.

VietNamNet Bridge – In the past, people would dress simply, especially at school, because of the difficult life during war and the post-war period. Those from earlier generations were embarrassed to wear a new shirt when their friends had none.

 After a shop in Hanoi was accused of tax evasion, they held a sale with large discounts on Gucci products, prompting thousands of people to flock to the store in search of bargains.

 VietNamNet Bridge – Despite economic woes, sales via multilevel marketing in Vietnam have steadily increased with over one million people involved in network marketing.