While some people love ready-to-eat chicken served at fast food chains, many Vietnamese people still prepare chicken dishes by themselves because they love cooking at home for nutritional and safe meals for daily life.

VietNamNet Bridge - More and more merger and acquisition (M&A) deals in the food sector have occurred recently, with most of the buyers from Thailand, Japan and South Korea.

VietNamNet Bridge - The fast food chains that arrived early in Vietnam have seen growth slow, while the chains which came later seem to have fewer opportunities. The heyday of the fast food sector is over.

VietNamNet Bridge - The high growth rate of Phuc Long is just one example that shows the strong rise of domestically owned café chains, where Vietnamese like going to foreign-owned Starbucks or Coffee Bean & Tea Leaf.

VietNamNet Bridge - With a 20-40 percent growth rate and predicted 15 percent growth rate in upcoming years, the processed food market is attractive to many investors. 

VietNamNet Bridge - At least five foreign investors have announced they will vie to acquire Big C Vietnam but Vietnamese investors remain indifferent to the deal.

VietNamNet Bridge - Burger King, a famous fast-food brand, has experienced tough days in the Vietnam market.

While Saigon businesses have been busy in the high sales season of the year, a Burger King shop on Cao Thang street in district 3 in HCM City has shut down.

 Chinese branches of fast food chains, including McDonald's and KFC, have stopped using meat from a supplier in Shanghai following allegations it sold them out of date meat.

McDonald’s, the US fast food giant, is moving ahead with its plan to conquer the Vietnamese market through the franchised shop network. Its first stop would be HCM City.