The Logo Vietnam 2018 exhibition has opened for the first time in the capital city.

Organisers and logo designers are preparing for the Logo Việt Nam 2018 exhibition. — Photo courtesy of the organisers’ board

The large-scale event, organised by the Việt Nam Fine Arts Association, yesterday attracted 500 art works by 60 professional logo designers from across the country.

Logo designs displayed at the exhibition include those of Petrolimex, Vietnam Airlines, Việt Nam Railways, Ministry of Health, Việt Nam Tourism 2011-2020, Việt Nam Post and Telecommunications, Huế Festival 2018 and the Việt Nam Fine Arts University.

As part of the event, a seminar among artists and designers will be held today with theme aimed at helping viewers better understand the meaning of logos that artists and designers want to convey through their art works.

The seminar will also discuss the information and globalisation boom.

Organisers said they would release a book about Logo Việt Nam 2018 following the exhibition.

According to Hồ Trọng Minh, from the event’s organisation board, preparing for the exhibition with hundreds of works to be displayed, was hard for the organisers because the number of professional designers including artists specialising in logo design was limited.

All the logos in the exhibition are designed by the Vietnamese, as a result of which most of the samples are about Vietnamese subjects or products.

Only some logos, including those for foreign companies or projects of non-government organisations, have been designed with international support, according to Minh.

Minh said Vietnamese logos were placed at a medium level compared to international ones and the designs are prolix and cumbersome.

"This can be attributed to an aesthetic trend in Việt Nam, which cannot stand something too obvious, too simple or too direct,” Minh added.

Meanwhile, Bùi Minh Hải, one of the designers that had about 12 logo designs displayed at the event, said she this was the first ever large-scale logo exhibition in Việt Nam as it attracted a large amount of works by the most senior designers in the country such as Lê Huy Văn, former vice rector of the Hà Nội Industrial Fine Art College (IFAC), who had been engaged in logo fine arts since it first came to Việt Nam in 1980s.

Hải, a lecturer of art at the IFAC who has been working as professional logo designer since 1995, said most of Vietnamese logo designs met artistic inquiries and could definitely compete at any regional and international competition thus she expected the country’s art sector to join more world logo contests as a way to confirm Vietnamese stand in the world logo community.

“Many Vietnamese logo designs have their own style as they have ensured the maintenance of traditional culture as their key factor of their art works,” said Hải.

The Việt Nam Logo 2018 is open to the public at 16, Ngô Quyền Street, in Hà Nội’s Hoàn Kiếm district from May 18-25. — VNS