The online museum platform Google Arts and Culture has officially launched an exclusive site for Việt Nam called ’Vibrant Vietnam’ said the Vietnam National Authority of Tourism (VNAT).

According to Buddhist beliefs, the 15th day of the 7th lunar month, known as Vu Lan, is associated with the story of Maudgalyayana (Muc Kien Lien in Vietnamese) saving his mother from the realm of hungry ghosts.

On the eve of the 7th lunar month's 15th day, Hanoi’s Old Quarter buzzed with families and businesses preparing offerings on the sidewalks, burning joss paper, and scattering rice and salt for good fortune.

Located at the eastern foot of Nua Mountain in Vung Tau City in Ba Ria – Vung Tau province, Long Son Big House is well known for the images of people with bare feet and hair buns, wearing black ao ba ba (loose-fitting blouses).

Sà Típ Festival begins with the ritual offering, which is then followed by the activities of drinking rice wine, enjoying the feast and dancing to the rhythms of the drums and gongs.

In 2023, many foreign politicians were invited by Vietnamese leaders to experience activities that symbolize their strong relationships.

Jewelry shops and companies have prepared large numbers of lucky gold products to meet consumers’ surging demand on the God of Wealth Day on the 10th day of the new lunar year, which falls on February 19 this year.

As a common habit, Vietnamese people often decorate their houses with peach blossoms, apricot blossoms, and kumquat trees during the Lunar New Year (Tet) Festival in the hopes for luck, wealth, and happiness to their family.

The Ede people are matriarchal so weddings are normally initiated by women.

While learning about and practicing heritage, young people will find appropriate ways to face their heritage, as well as promote the value of heritage for future generations. This is like a torch being passed from one person’s hand to another.

The Giay ethnic people in the north-western mountainous province of Lai Chau consider the wedding, including the bride-welcoming ceremony, to be the happiest event in the couple’s life.

The Department of Culture, Sports, and Tourism of Bắc Ninh has restored the folk painting market at Song Hồ Ward’s Centre for the Preservation of Folk Paintings.

It is estimated by the ministry that by 2030, about VNĐ182 trillion will be needed to invest in the programme, including 110 trillion from the State budget, VNĐ36 trillion from local budget and VNĐ36 trillion from others.

Deep within the heart of the central city of Hue lies Hue Nam, also known as Hon Chen Temple.

The Thai is the third-largest in the country, with around 1.5 million people, ranking only after the Kinh and Tày groups.

Sitting on a sidewalk to sip a cup of coffee at night is an interesting experience for many tourists in HCM City.

Dating back many centuries, the craft of making dó (poonah) paper of the Mường ethnic people living in Suối Cỏ Hamlet in Cao Sơn Commune, Lương Sơn District in Hòa Bình Province has been passed down for many generations among the group.

To highlight the beauty and authenticity of Mong culture, Chau Thi Nung and her collaborators have launched a fashion project that recreates the costumes worn by distinct Mong throughout VN.

Nguyen Kim Chi, a fashion designer specialising in tailoring, has held the Cuc Chi class in Hanoi to share her interest in the embroidery craft.