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Update news foreign brands
Foreign giants step up franchising efforts in Vietnam
According to the Ministry of Investment and Industry (MOIT), 183 foreign brands have been granted a franchise in Vietnam, mostly from the US, Australia, South Korea and the EU.
New trend in Vietnam: domestic products bear foreign brands
VietNamNet Bridge – It is a growing tendency that Vietnamese enterprises order foreign companies to make products and then import the products as the exclusive distributors on the domestic market.
FIE’s products encroach on traditional markets
VietNamNet Bridge – Foreign invested enterprises (FIEs) have been “flattering” petty merchants by offering attractive preferences in an effort to encroach on the traditional markets, considered as the “territory” of domestic products.
Take-away coffee booming in Vietnam
More and more take-away coffee brands, both domestic and foreign, have appeared on the market, creating a new tendency of enjoying coffee among the youth.
