The People’s Committee of Buon Ma Thuot city has issued 20,000 free coffee coupons that can be used at 38 cafes in the city.

This aims to promote local coffee to tourists, according to Vice Chairman of the municipal People’s Committee Vu Van Hung.

The festival is meant to affirm the position of Dak Lak coffee in particular as well as of the Vietnamese coffee sector on the global market. 

It will also honour coffee growers, processors and traders, while encouraging the community to join hands to develop the coffee industry.

The festival will feature a range of activities, including the 2019 Dak Lak investment promotion conference, an exhibition on coffee, a seminar on the development of Vietnamese speciality coffee, a photo and coffee history exhibition, a street festival, a contest for farmers, a Buon Don elephant festival and a culinary competition.  

Miss Universe Vietnam 2017 H’Hen Nie, who finished in the top five of Miss Universe 2018, has been selected as the communications ambassador of the festival. 

Vietnam exported more than 1.8 million tonnes of coffee worth 3.54 billion USD in 2018, up 20 percent in volume and 1.2 percent in value compared to the previous year.

The Central Highlands province of Dak Lak boasts the country’s largest coffee-growing area, with a total area of about 190,000 ha, producing 450,000 tonnes of coffee beans annually.–VNA