While artificial intelligence (AI) remains a recurring theme, the clear focus of these initial trailers is a groundbreaking new feature: Privacy Screen - a secure display designed to protect users’ on-screen content from wandering eyes.

All three teasers revolve around the Galaxy S26 Ultra’s unique display capabilities, signaling Samsung’s strategic investment in this innovation as a defining feature to distinguish it from rivals.

Privacy Screen: the centerpiece of Galaxy S26 Ultra's upgrade

According to the leaked trailers, the Galaxy S26 Ultra will feature a Flex Magic Pixel OLED display. This screen is engineered so that its content is clearly visible only when viewed straight on.

From side angles, the display appears to vanish, rendering the content unreadable.

This is the core of the Privacy Screen feature - a major highlight Samsung is heavily promoting for its next-generation flagship.

In a world where smartphones have become digital wallets and hubs for personal data, the ability to shield sensitive content from shoulder surfers in public settings is a highly practical innovation.

Samsung emphasizes that Privacy Screen helps prevent people around you from seeing how you unlock your phone or access sensitive apps like banking, e-wallets, investment accounts, or private social media.

The company points out that cybercriminals often exploit public spaces like elevators, buses, cafés, or crowded events to sneak glances at screens, hunting for login details such as usernames and passwords.

With Privacy Screen, that risk is significantly reduced - offering users peace of mind in everyday scenarios.

The three animated teasers, leaked by trusted source @Ice Universe, illustrate how content on the Galaxy S26 Ultra display becomes invisible from certain angles.

Samsung has just dropped the first teaser highlighting the Galaxy S26 Ultra’s Privacy Screen feature. (Source: @Ice Universe / X)

Beyond privacy, Samsung continues to underscore AI integration. In one trailer, the word “smartphone” is circled around the letters “s-m-a-r-t,” followed by the phrase “AI Phone” and the question: “Can your phone do that?”

This messaging suggests that Samsung aims to position the Galaxy S26 Ultra as not only a smart device but also one of the most secure phones on the market.

Launch date and expected release window

According to insider Evan Blass, the Galaxy S26 Ultra is expected to be officially unveiled on February 25 during the next Samsung Unpacked event.

Given Blass’s strong track record, this date is highly credible.

Following its launch, the device is likely to go on sale in the first or second week of March, continuing Samsung’s tradition of early-year flagship releases.

Premium specs with a focus on AI and imaging

The Galaxy S26 Ultra is expected to feature a 6.9-inch OLED display with QHD+ resolution at 1440 x 3120, promising some of the sharpest visuals on the market.

Inside, the device will be powered by the Snapdragon 8 Elite Gen 5 chipset, paired with 12GB of RAM and storage options ranging from 256GB to 1TB.

This hardware promises not only top-tier performance but also the ability to handle complex AI tasks and long-term usage for power users.

The camera system continues to uphold the Ultra’s reputation as a photography powerhouse.

It includes a 200MP ISOCELL HP2 main sensor, a 50MP JN3 ultra-wide camera, a 12MP telephoto with 3x optical zoom, and a 50MP periscope lens offering 5x optical zoom. The front-facing camera remains at 12MP.

That said, the battery capacity is rumored to remain at 5,000mAh - a figure Samsung has stuck with for seven consecutive Ultra models if true.

Charging speeds may get a boost from 45W to 60W, though sources are not yet unanimous on this detail.

The Galaxy S26 Ultra is expected to start at $1,299 for the 256GB model - the same launch price as its predecessor. The 512GB version may be priced at around $1,419, while the 1TB option could climb to $1,659.

The big question is whether the Galaxy S26 Ultra can challenge Google’s Pixel 10 Pro XL for the title of “smartest” smartphone. With its Privacy Screen and expanded AI capabilities, Samsung clearly intends to reclaim that crown.

Hai Phong