Gen Z

Update news Gen Z

Among Vietnam’s youth, online influencers are the equals of any other media: research

The digital revolution in Vietnam has changed how young people interact with brands, according to the latest study of Vietnamese Millennials and Gen Z by ASEAN integrated marketing agency Vero.

 

Vietnamese businesses design new products targeting Gen Z

VietNamNet Bridge - Many Vietnamese companies have launched products and services specifically designed to target Generation Z, or customers born after 1995.