The pageant celebrates beauty intertwined with cultural values and world heritage.

More than 40 contestants from countries and territories worldwide are expected to gather in the seventh edition, each bringing unique cultural identities to showcase their nations’ heritage to the international audience.

According to the organisers, the competition will take place from August 7–13, featuring a series of cultural and tourism activities in Da Nang and Hue - destinations renowned for their UNESCO-recognised heritage systems. Iconic sites such as Dragon Bridge, Ba Na Hills, the Imperial City of Hue, Hoi An, and My Son Sanctuary will serve as vibrant stages where beauty meets culture.

A notable highlight of this year’s edition is the Miss Heritage Global Relay Run 2026, a community-based sporting event designed to connect international contestants with local communities. The 15-kilometre relay format will see each team composed of one international contestant and local participants, creating a unique blend of global and community spirit.

Beyond competition, the activity carries deeper meaning by promoting health awareness, encouraging active lifestyles, and fostering responsibility in preserving heritage. It also helps present Vietnam as a modern, friendly, and dynamic destination.

The journey will culminate in the grand finale on August 12 in Da Nang. Contestants will compete in segments including the Vietnamese ao dai (traditional long dress), national costume, sportswear, and evening gown, before the top five advance to the Q&A round to determine the winner of the crown.

The Miss Heritage Global pageant was first held in 2013. The most recent edition took place in 2022 in South Africa. The 2026 edition marks its seventh season and the first time the event is hosted in Vietnam as well as in Asia./. VNA