Many people have rushed to buy gold ahead of the God of Wealth Day on the 10th day of the Lunar New Year which falls on February 14 this year.

Many gold shops on Tran Nhan Tong, Xa Dan and Cau Giay streets in Hanoi attracted customers from early morning. 

The customers were mainly women buying gold, believing it brings luck in the new lunar year. 

Nguyen Thi Hien, 26, from the northern province of Hung Yen said that this year she bought gold earlier than usual so that she would not have to wait for so long tomorrow.

Some gold traders claimed demand on the God of Wealth Day would sharply increase this year.   

Phu Nhuan Jewellery Joint Stock Company reported total revenues of VND750 billion (USD32.61 million) from selling 169,000 gold products on last year’s Gold of Wealth Day. Meanwhile, Doji sold 260,000 products on the occasion, up 50% against 2017. 

According to local folklore, the God of Wealth returns to heaven on the tenth day of the first lunar month every year. Vietnamese people consider this the God of Wealth Day, and often buy gold to wish for good luck and prosperity, but it has only become a trend in Vietnam over the past recent years.


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Gold shops attract customers ahead the God of Wealth Day

  

The demand on the God of Wealth Day is forecasted to sharply increase this year.

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To meet the increased demand for gold, many gold companies across the country have prepared a variety of products in different shapes and sizes.



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DOJI Gold and Gems Group have launched their Wealth and Prosperity Red Envelope product made of 24k gold. (Photo: Kinh Te & Tieu Dung)



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A 24k gold coin can weigh between 4.5 grams to 18.75 grams.



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DOJI also offers products inscribed with an image of the God of Wealth. (Photo: Kinh Te & Tieu Dung)



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Phu Quy Gold Group has launched figurine sets of 24k gold zodiac animals, in total, all 12 animals are featured. (Photo: Phu Quy)



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They also have gold coins inscribed with images to mark the Year of the Pig. (Photo: Phu Quy)



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Sai Gon Jewelry Company Limited (SJC) also showcased their range of 3D figurine sets including Phuc (Happiness), Loc (Prosperity) and Tho (Longevity) with each weighing 22.5 grams. (Photo: SJC)



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They also have 2D pig figurines weighing 3.75 grams. (Photo: SJC)



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The 24k gold pig products are expected to be a best seller. (Photo: DOJI)



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Bao Tin Minh Chau Gold and Jewellery JSC also launched unique products to mark the occasion. (Photo: BTMC)



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This year, the God of Wealth Day coincides with Valentine’s Day on February 14. As a result, a number of gold companies are offering a broad range of special products for couples including necklaces and bracelets featuring images of pigs.

Dtinews/VOV/VietNamNet