Ham Yen is a mountainous district located in the northwest of Tuyen Quang province, an area with advantages in developing fruit trees, raw material growing areas, where has convenient transportation infrastructure. These are important conditions to attract investment and mobilize resources for socio-economic development.

The district has 5,100 hectares of orange, of which 4,710 hectares yielded products. The orange area meeting VietGap standards is 1,251.3 hectares, and the area of organic oranges is 15.8 hectares, yielding 75,000 tons of oranges. Many large-scale orange farms have been formed and developed in the district. Total income from oranges reaches about 100 billion VND/year.

At the conference to connect consumption of Ham Yen orange products in Hanoi organized by the Department of Industry and Trade of Tuyen Quang province in coordination with relevant units, Mr. Loc Kim Lien - Deputy Director of the Department of Industry and Trade of Tuyen Quang said that thanks to the great attention from authorities at all levels, in recent years, Ham Yen oranges have developed strongly, becoming a key crop to increase income for people.

Recognizing the important role of orange trees in local socio-economic development, the People's Committee of Ham Yen district has strengthened the campaign to expand the orange-growing area, particularly the areas of organic oranges and oranges meeting VietGap standards. The district also grows new orange varieties and develops orange-related products such as dried oranges and orange essential oil.

In addition, Tuyen Quang province has promoted cooperation in the production and consumption of orange products. Ham Yen Orange Joint Stock Company was established and focused on building a development strategy based on 3 foundations: Modern machinery and technology - Advanced business management - Professional marketing.

With the goal of developing linked production based on the value chain, connecting production with consumption of orange products in Ham Yen district to build a production link model between businesses, cooperatives and households and meeting the criteria of production organization in new rural construction, the Ham Yen Orange JSC has focused on brand protection and promoting product consumption.

Specifically, the company has designed website camsanhamyen.net to promote and directly sell Ham Yen oranges. At the same time, it has completed the brand identity of Ham Yen Oranges (catalog, logo, packaging, labels, slogans, banners...) to helps consumers easily identify and distinguish Ham Yen Oranges from other orange products.

The Ham Yen Orange JSC also develops consumption channels in many provinces across the country, associated with opening a number of agents and product introduction centers in Hanoi, Ho Chi Minh City, Nam Dinh, Hai Phong, Da Nang, Bac Ninh... Thanks to this network, the company has signed contracts with many large companies and distribution systems such as VinEco of VinGroup, supermarket chains like Big C, Saigoncoop in Quang Ngai province, Green Agriculture system, clean food stores...

In the coming time, Ham Yen Orange plans to invest in science and technology, improve product quality to suit consumer tastes and pay attention to all stages from production to consumption.

To take into full play the potential of Ham Yen orange, Mr. Dang Quang Thien - Deputy Director of the Center for Industrial Promotion and Consulting for Industrial Development 1 of the Local Industrial and Trade Department under the Ministry of Industry and Trade, suggested that Ham Yen should take advantage of digital transformation in developing Ham Yen oranges.

According to Thien, digital transformation is creating important changes in the supply chain. To survive and develop, Ham Yen District People's Committee needs to use digital transformation to promote the Ham Yen orange brand to on digital platforms.

"ACTONE Global Promotion Alliance coordinates closely with departments and agencies in Tuyen Quang province to advise, support, and open sales points in domestic and foreign markets for Ham Yen oranges," Thien suggested.

The People's Committee of Ham Yen district and other relevant agencies will continue to determine strategies for investing in industrial and agricultural development, especially clean industrial and agricultural production, applying high technology, focusing on industrial and agricultural development on a large scale.

In addition, the People's Committee of Tuyen Quang province and the People's Committee of Ham Yen district will promote the application of scientific and technological advances, new production processes, improve productivity and quality, build brands, innovate packaging and labels, enhance economic value, create jobs and stable income for rural industrial establishments, seek and expand markets for goods through trade promotion activities.

At the same time, they will build a chain of links in product consumption, not only in Tuyen Quang province but also throughout the country, towards export.