She triumphed over a field of standout contestants, winning the prestigious title that celebrates both beauty and cultural ambassadorship.

The first runner-up title went to Tran My Lan, while Nguyen Huy Ngoc Bao Tran was named second runner-up.

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Nguyen Phuong Linh, a master's student from Hanoi, was crowned Miss Tourism Vietnam 2026 during the finale in Sa Pa, praised for her intellect, cultural awareness, and graceful presence.

Phuong Linh was born in 2000 and possesses a graceful appearance, standing at 1.71 meters tall with body measurements of 83-62-94 cm. She impressed both the judges and audience with her natural charm and confident stage presence.

She is currently pursuing a master’s degree in Business Administration (MBA) at the National Economics University, having previously earned a degree in Marketing from Vietnam National University, Hanoi. Her academic background, combined with a poised demeanor, helped her emerge as a strong contender early in the competition.

This was not her first experience with beauty pageants. She previously made it into the Top 10 of the Miss World Vietnam 2023 Tourism Beauty category. Returning to the spotlight with a more mature perspective, Linh viewed the 2026 competition as an opportunity to grow, learn, and gain deeper insight into Vietnam’s diverse cultures and landscapes.

Throughout the competition, Phuong Linh approached every activity with seriousness and initiative. Field trips to local villages and interactions with ethnic communities left a lasting impression on her, reinforcing the belief that a modern tourism ambassador must not only promote images but also understand and respect the cultural roots behind them.

Her academic discipline was equally noteworthy. Despite the demanding schedule of the pageant, she maintained her online studies, consistently meeting academic deadlines and ensuring her education remained a top priority.

“This, to me, is more than a beauty contest. It’s a space for self-growth, the development of essential life skills, and cultivating a sense of responsibility toward society,” Linh shared after her victory.

As Miss Tourism Vietnam 2026, Phuong Linh is expected to embody the values of a culturally attuned and socially responsible Gen Z role model. She aims to continue her community engagement efforts and play an active role in promoting Vietnam’s modern yet richly traditional image to both domestic and international audiences.

Alongside the top three, the judging panel also awarded several special titles:

·        Miss Talent: Nguyen Nhat Linh

·        Best in Swimsuit: Dang Nhat Thao

·        Miss Congeniality: Nguyen Huy Ngoc Bao Tran

·        Miss Media and Miss Popularity: Duong Thi Khanh Linh

·        Most Charming Face: Pham Minh Phuong

·        Best in Ao Dai: Nguyen Hong Mai

·        Best in Fashion: Nguyen Thi Thuy Chang



Tinh Le