VietNamNet Bridge - With value of $118 billion in 2016 and $180 billion projected for 2020, Vietnam is listed among the world’s 30 most attractive retail markets. 

VietNamNet Bridge - Vietnamese businesses believe there will still be enough customers for Vietnamese products, despite growing competition from foreign fashion stores.

VietNamNet Bridge - With the landing of more foreign fashion brands in Vietnam, only a small space in the market is being left for domestic brands.

VietNamNet Bridge - The images of fans standing up in long queues in front of fashion shops waiting for their turn to buy goods show the great potential of the Vietnamese market. 

Vietnamese fashionistas are excited about the news that H&M may open its first shop in Hanoi soon. They will no longer have to buy H&M and other foreign high-street brands from online shops or from those who carry goods across border gates.

VietNamNet Bridge - As incomes have improved, consumers are now buying more high-street fashion products rather than Chinese or Vietnamese clothing. 

VietNamNet Bridge - Zara opened its first shop on September 8 to big crowds, and H&M is expected to arrive in Vietnam early next year.