Renowned international fast-fashion brand Hennes & Mauritz (H&M) is set to open its third major store in Vietnam, on January 27.

The new store is located at the Vincom Thao Dien commercial center in Ho Chi Minh City’s District 2 and is the second in the city. The response to its first two stores - H&M Vincom Mega Mall Royal City Hanoi and H&M Vincom Center Dong Khoi in District 1, Ho Chi Minh City - has been positive.

With the opening of the new store, customers will yet again have the opportunity to explore H&M’s exquisite collections for men, women, teenagers, and kids, with limited edition H&M gifts being presented to the first customers through the door on January 27.

The Swedish multinational retail giant intends to open more stores in Vietnam over the next two years.

Vietnam is its fourth market in Southeast Asia. It currently has a presence in 63 countries, with more than 4,500 stores.

International brand names have begun to attract the attention of Ho Chi Minh City’s fashion lovers in recent times, clearing the way for more to arrive in the country. More than 50 well-known brand names are now in the city, such as Giordano, Mango, Zara, Topshop, Gap, and Old Navy. Others, including Pull&Bear, Uniqlo, and F21, will arrive shortly.

VN Economic Times