Apple’s highly anticipated iPhone 17 Air is set to launch at an expected price of $899 in the U.S., according to Bloomberg journalist Mark Gurman. This positions it as a mid-range replacement for the Plus lineup, rather than a high-end flagship device.

Pricing clarity: Not more expensive than Pro Max

Early rumors suggested that the iPhone 17 Air might cost more than the iPhone 17 Pro Max (starting at $1,199).

However, analyst Jeff Pu has dismissed this claim, emphasizing that the iPhone 17 Air is a mid-tier model designed to replace the Plus series.

Despite its ultra-thin and lightweight design, Apple has optimized battery performance to match current iPhone models. This means its battery life should be at least on par with the iPhone 16 standard model, which is an impressive feat for such a slim device.

Battery efficiency improvements

Three main factors contribute to the iPhone 17 Air’s extended battery life:

High-density battery technology for more power in a compact size

Apple-designed C1 modem, which consumes less energy than previous chipsets

No ultra-wide camera, freeing up space for a larger battery inside the device

Camera and display upgrades

The iPhone 17 Air will also introduce several notable upgrades:

Camera Control Button – a quick-access feature for camera settings, first introduced in the iPhone 16 series

Ultra-thin bezels, matching the iPhone 16 Pro, for a more modern aesthetic

6.6-inch ProMotion display with a 120Hz refresh rate, offering smoother animations and scrolling

Additional expected specs

Other leaks suggest the iPhone 17 Air will come with:

Dynamic Island for an interactive user experience

A19 standard chip (instead of the A19 Pro)

A single 48MP rear camera

No physical SIM slot, with full eSIM adoption worldwide

Apple’s iPhone 17 lineup and launch timeline

Apple is expected to unveil the iPhone 17 series in September 2025, including:

iPhone 17

iPhone 17 Pro

iPhone 17 Pro Max

iPhone 17 Air

With months to go before the official launch, more details about Apple’s upcoming iPhones are likely to surface. Stay tuned for further leaks and announcements.

Hai Phong