return icon Vietnamnet.vn

Japanese food products flood Vietnam market

VietNamNet Bridge - Vietnam is the first market that Japanese food enterprises plan to enter in their aim to increase food exports worldwide.
VietNamNet Bridge - Vietnam is the first market that Japanese food enterprises plan to enter in their aim to increase food exports worldwide.

{keywords}

Takimoto Koji, chief representative of the Japan External Trade Organization (Jetro) in HCMC, said Vietnam is a market with rapid growth, where consumers easily accept new products.

According to Jetro, Japanese food exports were bringing $7.5 billion a year, while the Japanese government strives for an annual 30 percent growth rate by 2019. 

In November 2016, Jetro, joining forces with Ministop, FamilyMart and Aeon, the retail chain with 200 shops, will begin selling food products in a program called Japan Fair. 

After Japan Fair runs in Vietnam, it will be organized in Singapore, slated for April 2017.

The representative of Jetro said Vietnamese people think Japanese products are expensive. However, there are products that fit Vietnamese pockets, though the selling prices in Vietnam are estimated as twice as much the prices in Japan because of additional expenses.

Vietnam is the first market that Japanese food enterprises plan to enter in their aim to increase food exports worldwide.
Jetro has also decided to introduce products in high demand and short supply which have never been sold in Vietnam.

Of the 78 items to be displayed at Japan Fair, the lowest price will be VND10,000, for candy, and the highest VND359,000, for a package of cookies. 

According to Yamanouchi Hirohisa from Family Mart Vietnam, soft pies (VND53,000-60,000 per box) and ice cream have been selling well.

Meanwhile, Akihiko Maeda from Ministop Vietnam, said at his retail chain, 30 percent of Japan Fair’s products have been selling well. Ice cream is the best seller despite the high price of VND33,000-47,000, which is three times higher than the average price in Vietnam.

In HCMC, many shops specialize in distributing Japanese products, such as Daso, Hachi Hachi and Tokyo Mart. Tokyo Mart sells the rice imported from Japan at the price of VND140,000 per kilo, 10 times higher than the average price in Vietnam and 5 times higher than high quality Vietnamese rice.

Nguyen Van Ngai from the HCMC Agriculture & Forestry University said that many types of food and farm produce can be made or grown in Vietnam, but Vietnamese consumers believe Japanese products are safer. Vietnamese consumers, with improved living standards, are willing to pay higher prices to get safe products.

Zing News quoted analysts as reporting that Japanese products have for many years been preparing the infrastructure and learning the market thoroughly.

Not all Japanese products will be brought to Vietnam immediately, but will penetrate the market gradually. Food, cosmetics and fashion products will come to Vietnam first through retail channels, especially convenience stores.


Thanh Mai

MORE NEWS

Da Nang to hire more IT staff to meet digital transformation goals

In the 2022-2025 period, Da Nang needs at least 7,500 more information technology (IT) workers a year and in the 2026-2030 period, the figure is 8,000.

Ho Chi Minh City looks to cash in on new travel trends

Ho Chi Minh City expects to fully exploit bleisure travel - a novel type of tourism combining business travel with leisure time.

A special English class in Hanoi for the older generation

For the past four years, a special English class has been held in Hai Ba Trung District in Hanoi for students 60 to 90 years old.

VIETNAM BUSINESS NEWS DECEMBER 3

Strong economic growth creates platform for M&A market

VIETNAM NEWS HEADLINES DECEMBER 3

Hanoi Tourism Ao Dai Festival 2022 opens

Use of e-cigarettes by youth rockets with easy availability at shops

Many students and young people have been hospitalized in a deep coma after using e-cigarettes, which are easy to buy.

How will telecom carriers fare in a highly competitive market?

The traditional telecom market is getting saturated and facing upheavals, including a drop in revenue from traditional calls and SMS, a tighter management policy and changes in technology.

Number of international visitors to Vietnam sets 'record' after pandemic

Vietnam welcomed 2.95 million foreign visitors in January-November 2022, 21.1 times up year on year, but still down 81.9% compared with pre-pandemic levels in 2019.

Su-30MK2, Mi helicopters rehearse in Hanoi

On December 2, Su-30MK2 fighters performed in a rehearsal to prepare for the upcoming Vietnam International Defense Exhibition 2022.

Vietnam sends condolences over passing of former Chinese leader Jiang Zemin

Vietnamese leaders on December 2 cabled messages of condolences to Chinese leaders over the death of former General Secretary of the Communist Party of China (CPC) Central Committee and former President of China Jiang Zemin.

Ministry proposes canceling funding plans over disbursement delays

Disbursements of public funds sourced from foreign loans in the year through November had moved at a snail’s pace, reaching only slightly more than 25% of the full-year plan.

Hanoi to pilot bike rental service in six urban districts

Hanoi has approved a year-long pilot bike rental service programme in Hoan Kiem, Tay Ho, Dong Da, Ba Dinh, Hai Ba Trung, and Thanh Xuan districts.

Weightlifters hope for Olympic qualification from world championship

It was scheduled to be held in Chongqing, China, but this changed in March due to COVID-19 measures in China. The new location was announced in April.

Striker Nguyen Van Quyet named best player of 2022 V.League 1

Striker Nguyen Van Quyet received a statue for the most valuable player of the 2022 V.League 1 season at a V.League Awards ceremony organised on December 1 in Hanoi.

Meteor shower to light up Vietnamese skies on December 13

Local sky gazers will have a rare opportunity to witness the peak of the Geminids meteor shower, with the astronomical event set to occur between midnight on December 13 and the morning of December 14.
back_to_top