Kantar Worldpanel

Update news Kantar Worldpanel

How COVID-19 affects Vietnamese consumers’ FMCG spend and purchase behaviours

The COVID-19 outbreak has hit fast-moving consumer goods (FMCG) businesses but not all categories and retailers will suffer negative impacts,...

What effect will COVID-19 have on Vietnam's FMCG market?

The COVID-19 epidemic is having an impact on Vietnamese consumer behaviour in the first quarter and will possibly continue in the second quarter.

60% of urban households to buy consumer goods online: study

Sixty per cent of households in urban centres like Hanoi, HCM City, Da Nang, and Can Tho will buy fast moving consumer goods online by 2025, according to Kantar Worldpanel, a global data, insights and consulting company.