KOLs

Update news KOLs

Regulating KOLs: Examining licensing needs for the livestreaming industry

Livestreaming could be considered a profession, but the need for licenses or certifications for KOLs depends on the field, experts suggest.

Many celebrities accept fines to stir controversy for attention

The HCMC Department of Information and Communications has unveiled a disturbing trend: celebrities are increasingly engaging in controversial behavior to attract public attention and boost their livestream sales, accepting fines.