Alibaba-owned online retailer Lazada Vietnam has become an authorized distributor of all genuine Apple products in Vietnam since January 5.

Its e-commerce platform Lazada.vn has offered a wide range of Apple products, including iPhone, MacBook, MacBook Pro, iPad, iPad Pro, Apple TV, Beats by Dr. Dre and other accessories. Local consumers can have access to the website to purchase products online.

Alexandre Dardy, chief executive officer of Lazada Vietnam, said the event has shown Lazada’s pioneering role in the e-commerce sector. 

This has also realized one of its commitments, facilitating local consumers to purchase genuine products, and access customer services from worldwide prestigious brands.

Launched in 2012, Lazada is the number-one online shopping and selling destination in Southeast Asia, and has a presence in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. 

The platform helps more than 135,000 local and international sellers, as well as 3,000 brands, reaching 560 million consumers. Alibaba Group has an 83% stake in Lazada.

SGT