In her new role, Sinem Erdogmus Yavuz will oversee operations across Southeast Asia, including Vietnam, Singapore, Malaysia, Indonesia, Thailand, and the Philippines.

Holding a doctoral degree, Sinem Erdogmus Yavuz began her professional journey in Spain in 2002 at Vestel Iberia, where she gained early exposure to international markets.

She later returned to Türkiye and joined Coca-Cola Icecek AS, taking on responsibilities in customer relations and commercial operations. Her career then expanded through roles at British American Tobacco Türkiye, followed by a return to Coca-Cola, where she served as Regional Sales Director for Bahrain and Qatar.

In 2013, while working within the Coca-Cola bottling system, she was appointed Channel Marketing Director for the United Arab Emirates and Oman. In this position, she led strategic initiatives to develop distribution channels and drive market growth.

She went on to hold senior leadership roles, including Head of Key Account Sales at Nestle Türkiye and Country Director for the Consumer Business Group at 3M Türkiye, where she focused on improving business performance, expanding market reach, and building strategic partnerships.

Sinem Erdogmus Yavuz joined Logitech in 2021 as Country Director for Türkiye. During her tenure, she successfully led market growth, strengthened the company’s brand position, and delivered strong business results despite challenging economic conditions both regionally and globally.

Effective April 1, 2026, she assumes responsibility for leading Logitech’s growth and operations in Southeast Asia - a region widely regarded as one of the most vibrant and fast-evolving technology markets in the world.

The appointment reflects Logitech’s continued investment in leadership capable of navigating complex markets and accelerating growth in an increasingly competitive global landscape.

Source: Logitech