The Lotte Group revealed that its e-commerce website, lotte.vn, would be officially launched this Friday.

According to predictions from Google and Temasek, revenue from e-commerce in Việt Nam will reach about US$8 billion by 2025. With that potential, lotte.vn does not hide its ambition to become the top market leader in this field, with a market share of about 20 per cent.

Lotte E-commerce is a member of Lotte Việt Nam, operating in the field of e-commerce. With a mission to satisfy the online shopping demands of all shopaholics, Lotte E-commerce commits to ensure fair prices, good quality and service, which are the three principles of all e-commerce platforms.

Talking about the advantages of the e-commerce site compared with current rivals, as well as the development plan in the future, Seo Tae Ho, general manager of the e-commerce website said "As our e-commerce site is born late, lotte.vn understands its strengths through our closed product distribution systems with high quality control standards from Lotte Mart, Lotte Department Store and thousands of verified suppliers throughout Việt Nam.".

"We want to emphasise to customers that when they think about lotte.vn, quality products, affordable prices and excellent services from South Korea will be what they can expect from us," he adds.

In addition to the website, lotte.vn will also have applications on iOS and Android smartphones, taking advantage of fingerprint-security measures, as well as traditional forms of logging in.

The company expects to gear the e-commerce platform to women, with an emphasis on homeware and cosmetics. It's predicted that this will be the company's largest market segment. 

VNS