Driven by the vision of minimizing plastic waste, employing sustainable materials, and simultaneously spearheading technological advancements to enhance customer service, McDonald's Vietnam has received the Golden Dragon Award for the 6th consecutive time.

The award was presented at the 4th Vietnam Development Bridge Forum 2024 (Vietnam Connect Forum) and the 23rd Golden Dragon Awards program, organized by the Ministry of Foreign Affairs, Vietnam Economic Review, and the Hai Phong City People's Committee on April 8th. This year's forum aimed at promoting a green and sustainable economy, aligning with the overarching global trend pursued by businesses.

McDonald's Vietnam received the Golden Dragon Award for six consecutive years for its impressive achievements in the journey towards a green economy and sustainable development, closely linked with technology to optimize customer services. 

Towards a green and sustainable economy

McDonald’s consistently earns and maintains customer trust through its quality service and diverse menus tailored to local preferences. McDonald’s is recognized for its initiatives aimed at reducing plastic waste, transitioning towards packaging materials that are more environmentally friendly, and switching toy products to more sustainable materials.

Since 2018, McDonald’s has reduced the amount of pure plastic in Happy Meal toys by 47.8%. Moreover, plastic in Happy Meal toys has been replaced with more sustainable materials worldwide. This initiative aligns with the transition of product packaging to sustainable materials, such as replacing plastic cups with paper cups.

In pursuit of a green economy, McDonald's envisions packaging and materials that do not become environmental waste. McDonald's packaging, toy, and waste management strategies contribute to maintaining cleanliness within communities, safeguarding the planet for future generations, and supporting the long-term sustainability of business operations.

The company is committed to environmental stewardship. To date, McDonald's has established a foundation in the journey of sustainable forest protection and sourcing by achieving certifications such as:

- Palm oil: RSPO certification - An independent supply chain certification aimed at demonstrating sustainable and ethical palm oil sourcing.

- Paper & Packaging Forest Stewardship Council Chain of Custody Certifications: Certifications by the Forest Stewardship Council for the product journey of packaging materials.

- Rainforest Alliance Certified Coffee: Certification ensuring biodiversity conservation and sustainable livelihoods by transforming land-use practices, business practices, and consumer behavior for coffee products.

Sustainable development and technology go hand in hand

McDonald's is recognized as a pioneering fast-food chain leveraging advanced technology in operations and management. For many years, it has employed technology for customer experience and online sales.

As a leading fast-food brand in technology adoption, McDonald's continues to steer towards the future experience (EOTF). This is McDonald's global long-term strategy, utilizing groundbreaking technologies to enhance restaurant operations and elevate customer service standards.

When visiting the store, customers will experience modern technology services such as interactive self-ordering kiosks, table service, or specialized staff to enhance customer experience, along with the McDonald's mobile app offering various discounts. From mobile ordering devices to a range of touch-screen POS systems and kitchen display screens, all aid in serving customers more efficiently.

With just one simple click, customers can easily download the McDonald’s app onto their mobile devices and enjoy numerous benefits such as enticing offers, loyalty points, gift redemption, delivery services, gaming, menu browsing, locating the nearest store, and providing direct feedback to store management... Especially for first-time app users, they will receive a complimentary offer of either a crispy, juicy chicken piece with fries or a cheeseburger. 

On the occasion of introducing the new flavor for crispy, juicy fried chicken, McDonald’s offers a special promotion of only 9,000 VND for one piece of BBQ cheese-dipped fried chicken for customers purchasing a second piece of chicken (original price 42,000 VND). This offer is valid until April 29, 2024.

PV