Mooncake sales on Shopee and TikTok Shop reached about $6.1 million in just one peak-season month in Vietnam, jumping more than 60% from a year earlier despite higher prices.

Vietnam’s Mid-Autumn Festival cake market is entering its peak season with competition intensifying, particularly in the affordable segment, while demand for premium products remains subdued.

Traditional handmade items now account for 70–80% of the market, including star-shaped lanterns, drums, masks, lion heads, rotating lanterns and fish- or rabbit-shaped hanging lanterns. Shoppers are showing a clear preference for handcrafted goods.

The programme “Hoi An Ancient Town Night” is expected to revive the lifestyle of Hoi An’s residents in earlier times under the glow of lanterns, bringing a tranquil experience to visitors.

Vietnam’s Cao Dai Holy See will welcome hundreds of thousands of devotees for its largest annual festival.

Hang Ma Street, Thang Long Citadel, and the Old Quarter promise unforgettable festival moments.

On the Saturday evening a week before the Mid-Autumn Festival, the streets of Hang Ma and Hang Luoc in Hanoi’s Old Quarter were packed with people out shopping and enjoying the festive atmosphere.