VietNamNet Bridge - Huawei, Xiaomi and Nokia launched new products recently to compete with Samsung and Oppo, the two big players in the mid-tier market segment. 

The mid-tier market segment is crowded with many manufacturers

Samsung introduced the 2018 version of A7 model with 3 rear cameras. This is the first time a Samsung product has been integrated with 3 cameras and is one of very few smartphone models with 3 rear cameras available in the market. 

More notably, they are equipped for a mid-tier model, priced at below VND10 million.

With 3 cameras, A7 2018 version has features existing in two separate smartphone models – taking pictures under ‘panorama’ and ‘bokeh’ modes.

The product is expected to hit the market by the end of October at VND7.69 million.

Prior to that, Huawei, a brand from China, marketed the white version of Nova 3i, giving one more choice to its customers.

Huawei, selling VND700,000 lower than Samsung’s A7 2018, also has outstanding features for cameras. The product has dual cameras, on front and back, which allow bokeh mode. The rear camera can identify scenes to optimize the picture shooting.

The product has 128 GB interior memory, bigger than many other rivals of the same segment.

The reports by GfK all show that the mid-tier market share (products priced at VND5-7 million and VND7-10 million) has been expanding. Manufacturers are paying higher attention to this segment as they realize consumers are now spending more.

Two weeks ago, Oppo renewed its F9 and launched the version with violet color. The version hit the market just one month after the manufacturer officially introduced the model in Vietnam, which shows its high capability of satisfying the market demand.

The strength of F9 is that it has good camera for selfies and fashionable colors.  Besides, its fast charging feature also attracts users.

Xiaomi, which also follows an ambitious business plan in the Vietnamese market, on October 13 launched Redmi Note 6 Pro with front and back cameras like Nova 3i. 

Meanwhile, Nokia, the once glamorous brand, which has made a comeback, has introduced 5.1 Plus, targeting gamers.

Sources said Realme, a sub-brand of Oppo, is going to launch a series of new products in Vietnam, while Huawei has begun taking orders for Huawei Y9 2019 after the launching ceremony.

The reports by GfK all show that the mid-tier market share (products priced at VND5-7 million and VND7-10 million) has been expanding. Manufacturers are paying higher attention to this segment as they realize consumers are now spending more. 

While the high-end market segment is occupied by Samsung and Apple, the mid-tier segment is crowded with more manufacturers and products. 

US$1=VND22,000

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