Minister Nguyen Hong Dien recently signed a directive for departments under the Ministry of Industry and Trade to enhance state management of e-commerce.

The directive states that in recent times, cross-border e-commerce platforms like Temu, Shein, and 1688 have been conducting business in Vietnam without registering their operations with the Ministry. These platforms have gained considerable consumer attention in Vietnam and have become a hot topic across media outlets.

To improve law enforcement effectiveness, the Ministry of Industry and Trade has instructed the E-commerce and Digital Economy Agency to lead and coordinate with relevant agencies to increase public awareness and guide consumers to exercise caution when shopping on cross-border e-commerce platforms like Temu, Shein, and 1688.

The Ministry has specifically advised against transactions on these platforms unless they are registered on the e-commerce management portal of the Ministry of Industry and Trade.

The E-commerce and Digital Economy Agency has also been tasked with advising the Ministry's leaders on reporting to the Prime Minister, requesting the Ministry of Finance to devise methods for monitoring and regulating imported goods traded on non-compliant e-commerce platforms in Vietnam.

Additionally, the agency will contact Temu’s legal team to ensure the platform’s adherence to Vietnamese laws.

"In case of necessity, the Ministry will coordinate with the Ministry of Information and Communications to implement technical measures to block these platforms," emphasized the Ministry of Industry and Trade.

Furthermore, the Ministry has tasked the General Department of Market Management to work with the General Department of Customs to closely monitor, identify, and handle any warehouses or distribution points associated with cross-border e-commerce platforms that are not officially registered.

The Ministry also instructed its agencies to enhance consumer rights protection in the digital space, review legal factors, and propose solutions for handling unauthorized cross-border e-commerce platforms. Additionally, there will be an assessment of the impact on the domestic market from foreign goods entering Vietnam via cross-border e-commerce platforms.

The Ministry will intensify inspection and monitoring efforts to promptly identify and strictly address violations in e-commerce. During enforcement actions, issues regarding regulatory handling mechanisms and applicable legal provisions will be reviewed and evaluated to recommend further refinements to enhance the effectiveness of law enforcement.

Tam An